Consumer Choices Showcase

Lesson Overview

This 60-minute lesson is designed for Years 9-10 Business students in Australia. It serves as lesson 24 of 25 in the unit "Consumer Choices Unpacked" and focuses on students presenting their comprehensive projects analyzing the factors that influence consumer decisions and the effects of these decisions.

The lesson aligns directly with the Australian Curriculum (v9) for Economics and Business, particularly emphasising the use of economic knowledge and concepts to explain consumer behaviour and decision-making impacts.

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Learning Objectives (WALT)

• WALT present our consumer choices projects clearly and confidently to an audience.
• WALT analyse the factors that influence consumer decisions using appropriate economic and business terminology.
• WALT explain the effects of consumer decisions on individuals, businesses, and the broader community.

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Success Criteria

• I can explain key factors influencing consumer choices, such as personal preferences, economic factors, advertising, and cultural considerations.
• I can demonstrate understanding of how consumer decisions impact businesses and communities.
• I can use relevant economic and business concepts accurately in my presentation.
• I can listen respectfully to peers and provide constructive feedback.

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Australian Curriculum Connections

This lesson targets the following content descriptions from the Economics and Business subject for Years 9-10:

• AC9HE9S05: Creating explanations and arguments using economic and business knowledge, including presenting reasoned arguments to peers .
• AC9HE9K05: Understanding how individuals manage consumer risks and rewards, including ethical decision-making and corporate social responsibility .
• AC9HE9S03: Interpreting information to explain economic issues and trends, including consumer impacts .

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Lesson Structure

Time	Activity	Description	Resources	Differentiation
0-5 mins	Introduction	WALT and success criteria shared. Brief recap of unit and purpose of today’s presentations. Teacher models effective presentation techniques and use of business terminology.	Presentation slides, WALT poster	Provide a written summary of WALT and success criteria for dyslexic learners using dyslexia-friendly fonts (e.g., OpenDyslexic).
5-40 mins	Student Presentations	Each student (or pair) presents their consumer choices project (2-3 minutes each). Presentations cover factors influencing consumer decisions and effects on stakeholders.	Student project work completed over prior lessons. Use of visual aids (posters, slides, infographics).	- Allow oral presentations and/or visual displays for students with different strengths.

• Provide sentence starters or key vocabulary sheets for students needing language support. | | 40-50 mins | Peer Feedback & Reflection | After presentations, students provide peer feedback using a structured prompt sheet focusing on clarity, use of terminology, and insightfulness of analysis. Teacher facilitates positive and constructive comments. | Peer feedback forms, rubric aligned with success criteria | For students with difficulties, provide simplified feedback prompts or allow verbal rather than written feedback. | | 50-60 mins | Teacher Summary and Extension | Teacher summarises key learnings from presentations, reinforcing use of economic and business terms. Discuss real-life relevance of consumer decisions. Advanced learners are encouraged to propose an extension activity: designing a consumer awareness campaign on making ethical and informed choices. | Whiteboard or digital board | Extension task for advanced learners; extra support offered via one-on-one discussion for those needing it. |

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Differentiation Strategies

• Flexible presentation modes (oral, visual, digital).
• Dyslexia-friendly materials with clear fonts and layouts.
• Sentence starters and vocabulary lists to scaffold explanations.
• Peer support paired with scaffolded feedback forms.
• Extension tasks for high-achieving students to deepen critical thinking and creativity.

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Extension Activity (Post Lesson or Homework)

• Design a consumer awareness campaign (poster, video script, social media content) promoting smart consumer decision-making, incorporating ethical, environmental, and economic factors.
• Present campaign ideas to small groups or upload to a digital class forum for feedback.

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Notes for Teachers

• Encourage respectful listening and valuing diverse viewpoints when peers present.
• Use this lesson as a celebration of student learning and a chance to consolidate key unit concepts through peer teaching and feedback.
• Emphasise how consumer choices link to broader social and economic impacts, highlighting corporate social responsibility.

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This lesson plan thoughtfully integrates the Australian Curriculum (v9) requirements for Years 9-10 Economics and Business, particularly the knowledge and skills related to consumer decision-making, presentation skills, and critical business analysis. The approach combines student voice with scaffolded supports and extension opportunities, perfectly suited to diverse classrooms and contemporary learning environments in Australian secondary schools.