Marketing Strategies Uncovered

Overview

In this 60-minute lesson tailored for Year 5-6 students (split into groups to accommodate 110 students), pupils will explore marketing and promotional strategies relevant to their entrepreneurial ideas. Students will create a marketing plan including defining a target audience, developing key messages, and selecting promotional channels. The lesson links closely with the Australian Curriculum v9 for Humanities and Social Sciences (Economics and Business) and cross-curricular literacy skills.

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Australian Curriculum Alignment

Learning Area

Humanities and Social Sciences – Economics and Business
Year 5-6: Focus on exploring how and why businesses promote ideas and products.

Relevant Content Descriptions:

• ACHASSK129 (Civics & Citizenship Year 5): Explore why groups of people, including businesses, seek to influence decisions through advertising and promotion, and how marketing can affect consumer choices.
• ACHASSI118 (Inquiry Skills Year 5): Develop questions to investigate, locate, and collect information from a range of sources.
• AC9HS6S05 (Year 6 Civics and Citizenship): Develop evidence-based conclusions, using information gathered about business activities.
• AC9E6LY07 (English Year 6): Plan and deliver presentations using clear and persuasive communication techniques including multimodal elements.

General Capabilities Developed:

• Literacy – constructing persuasive messages, using audience-appropriate language.
• Critical and Creative Thinking – analysing target audiences and promotional channels.
• Personal and Social Capability – teamwork and presentation skills.

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Learning Objectives

By the end of the lesson, students will be able to:

1. Identify and describe different marketing strategies used by businesses.
2. Define their target audience for their business idea.
3. Develop clear and persuasive marketing messages.
4. Select appropriate promotional channels to reach their audience.
5. Create a simple marketing plan incorporating these elements.
6. Present their marketing ideas clearly to their peers.

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Lesson Structure

Time	Activity	Description & Resources
0-10 mins	Engage: Introduction & Brainstorm	Teacher introduces the concept of marketing and promotion using familiar examples (e.g., TV ads, social media, posters). Brainstorm: “What makes a message catchy or persuasive?” Resources: Whiteboard, markers, example pictures of ads.
10-20 mins	Explore: Marketing Strategies Explained	Teacher explains common marketing strategies relevant at this age, e.g., appealing to emotions, using slogans, special offers, social media posts, posters, word-of-mouth. Include brief real-world Australian examples suitable for this age. Resources: Pre-prepared cards/visuals showing examples of marketing techniques.
20-40 mins	Explain & Apply: Developing a Marketing Plan (Group Work)	Students, working in small groups (5-6), develop a marketing plan for their business idea from previous lessons. Guiding prompts: Who is your customer? What message will you send? How will you get this message to them? Groups use graphic organisers to draft their plan. Resources: Marketing plan worksheet (target audience, message, channels), graphic organisers, coloured pens.
40-50 mins	Share: Group Presentations	Each group presents their marketing plan to another group or to the class, practising clear communication and persuasion. Teacher encourages positive feedback and asks questions on their choices.
50-60 mins	Reflect & Consolidate	Class discussion reflecting on what marketing strategy they think is most effective and why. Teacher summarises key learning points, linking back to curriculum objectives. Homework suggestion: Observe and bring examples of advertising they see during the week and consider who the target audience is.

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Differentiation Strategies

• Provide sentence starters or templates on worksheets for students needing writing support.
• Challenge higher-achieving groups to also consider ethical marketing principles (e.g., being honest).
• Use visual aids and examples to support EAL/D students and learners with additional needs.

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Assessment

• Formative: Observation of group participation and contribution to plan development.
• Summative: Evaluate the marketing plan worksheet for relevant target audience definition, appropriate messaging, and selection of channels.
• Oral language: Assessment of presentation skills linked to AC9E6LY07 (Year 6 English), including clarity, tone and use of persuasive vocabulary.

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Resources Needed

• Whiteboard and markers
• Pre-prepared visual examples of marketing strategies
• Marketing plan worksheets and graphic organisers
• Coloured pens and paper
• Digital presentation tools (optional)

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Teacher's Notes & Tips

• Frame marketing as a way of sharing ideas and solving problems, encouraging ethical and creative thinking.
• Use real-life Australian business examples simple enough for Y5-6 to understand.
• Managing 110 students: split the class into 18-22 groups, assigning roles within groups (speaker, recorder, presenter) to ensure engagement.
• Encourage use of diverse communication modes: visual, oral and written.
• Connect with prior lessons on entrepreneurship; this focus on marketing promotes skills in identifying customer needs and persuasive communication.

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This lesson strategically integrates key elements of the Australian Curriculum v9 in Economics and Business and English to provide a rich, hands-on experience about marketing for young entrepreneurs 【6:AC9HS5K06】【7:AC9HS5S01】【11:AC9HS6S05】【17:AC9E6LY07】.

If you would like, I can also help develop the marketing plan worksheet template or provide sample visual examples for your lesson.