Media Influence Vaping

Year Level

Year 10 (Australian Curriculum alignment)

Duration

75 minutes

Class Size

17 students

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WALT (We Are Learning To)

Analyse how peers, social media, marketing and culture influence vaping behaviours.

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Australian Curriculum Alignment

Health and Physical Education > Personal, Social and Community Health > Being healthy, safe and active

• AC9HP10P08: Plan, rehearse and evaluate strategies for managing situations where their own or others’ health, safety or wellbeing may be at risk, including in relation to vaping (especially marketing and peer influence).

• AC9HP6P10 (Years 5-6 relevant precursor content) highlights analysing behaviours that influence health and wellbeing in communities and individuals, including peer influences and media.

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Success Criteria

By the end of this lesson, students will be able to:

• Identify key marketing tactics used to promote vaping products.
• Explain how peers, social media, and cultural factors shape vaping behaviours.
• Analyse specific examples of vaping marketing and peer influence critically.
• Develop personal strategies to critically assess peer pressure and media messaging on vaping.

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Resources

• Projector/IT Device for videos and social media ads.
• Whiteboard or poster paper and markers.
• Printed case studies/scenarios related to peer and social media vaping influence.
• Student handout for note-taking.
• "Marketing tactics checklist" handouts.

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Lesson Outline

1. Introduction (10 minutes)

• Brief recap of previous learning on vaping: ingredients, health effects, peer pressure (connect prior knowledge).
• Set the learning intention with students: "Today, we will explore how peers, culture, social media and marketing influence choices about vaping."
• Quick Think-Pair-Share: "What types of advertising or posts have you seen about vaping?" (Activate prior knowledge)

2. Input: Understanding Marketing & Media Influence (15 minutes)

• Teacher presents a mini-lecture using multimedia examples:
  • Show different types of vaping marketing tactics (social media ads, influencer posts, event sponsorship, product design/packaging).
  • Highlight culturally targeted advertising (youth, gender, lifestyle).
  • Discuss how social media creates peer pressure and normalises vaping.
• Use a 'Marketing tactics checklist' to make this analytic and interactive.

3. Small Group Analysis Activity (20 minutes)

• Divide class into small groups (3-4 students each).
• Each group receives a real/well-crafted fictional scenario or social media post showcasing vaping marketing or peer coercion.
• Task: Analyse the scenario — identify marketing tactics, peer influence strategies, cultural messages.
• Each group records key points and prepares a 2-minute sharing.

4. Group Presentations and Class Discussion (15 minutes)

• Groups share their analyses.
• Class discusses similarities/differences in tactics.
• Teacher prompts reflection: "How do these tactics affect young people’s behaviour and choices?"
• Discuss the role of culture and peer group norms in these influences.

5. Developing Personal Strategies (10 minutes)

• Individually, students write down or discuss:
  • How they might resist or critically evaluate vaping promotions and peer pressure.
  • Strategies to support friends or peers facing these influences.
• Optionally, use sentence starters like “When I see a social media post promoting vaping, I will...”

6. Wrap-Up and Success Criteria Review (5 minutes)

• Recap key learning from the lesson.
• Students self-assess against success criteria using thumb signals or a quick exit quiz.
• Homework/extension: Research on a vaping marketing campaign and prepare a brief report on the tactics used.

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Differentiation Strategies

• For Diverse Learners:
  • Provide scenarios with varying complexity tailored for reading/writing ability.
  • Use visual supports and videos for students with English as an Additional Language/Dialect.
  • Use graphic organisers to support analysis tasks.
• For Advanced Learners:
  • Encourage critical questioning of marketing ethics and legislative context.
  • Extension research task: Investigate how Australian laws regulate vaping advertising and create a proposal for improved youth protection.

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Assessment

• Formative assessment through group discussion contributions and scenario analyses.
• Informal observation of student engagement and understanding during presentation and discussions.
• Exit quiz/self-assessment aligned to success criteria.
• Optional homework task for deeper understanding.

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This lesson incorporates critical analysis, teamwork, personal reflection, and media literacy, strongly aligned with the Australian Curriculum's Health and Physical Education focus on managing health risks and understanding influences on health behaviours.

If you want, I can also provide detailed handouts or worksheets to accompany this lesson.