Exploring Business Goals & Priorities

Year 11 Business Studies NSW Stage 6 Commerce 60 minutes

WALT - We Are Learning To

Identify and describe different business goals Explain why businesses prioritise certain goals Apply business goals in the context of real or hypothetical businesses

Success Criteria

Define key types of business goals (profit, market share, growth, share price, social, environmental) Analyse goals in sample businesses and justify priorities Construct and present a ranked Business Goals Canvas for a chosen business scenario

NSW Curriculum Alignment

P6.3 - Discuss how businesses create value through variety of goals and strategies P6.5 - Analyse factors influencing business decision-making Focus: Business goals and their influence on operations and stakeholder expectations

Entry Event - Real World Business Examples

Think-Pair-Share Activity Examine: JB Hi-Fi, The Body Shop, Atlassian Question: What is each business's most important goal? Time: 10 minutes

Types of Business Goals

Project Launch - Business Goals Canvas

Groups of 3-4 students Choose business type: Café, Online clothing, Fitness centre, Tech start-up, Local supermarket Create and rank Business Goals Canvas Justify rankings with 2-3 sentences per goal Time: 35 minutes

Teacher Checkpoint - Critical Thinking

Individual Written Reflection Why wouldn't every business aim only to maximise profits? Consider: Long-term sustainability, Stakeholder expectations, Balancing competing goals Time: 10 minutes

Differentiation & Support Strategies

Word banks and sentence starters for ESL learners Dyslexia-friendly fonts and visual layouts Oral responses allowed for speech difficulties Extension: Stakeholder analysis and goal conflicts Advanced: Economic condition impacts on priorities

Assessment & Next Steps

Exit Ticket: 'The most important goal for our business is _____ because _____' Informal assessment through observation Written reflections evaluated for understanding Next lesson: Stakeholder influence on business decisions