Vaping: Peers, Media & Marketing

Vaping: Peers, Media & Marketing

Year 10 Health Education Understanding influences on vaping behaviours WALT: Analyse how peers, social media, marketing and culture influence vaping behaviours

Think-Pair-Share

What types of advertising or posts have you seen about vaping? Where do you encounter these messages? How do they make vaping appear?

Marketing Tactics: How Companies Target Youth

Colourful packaging and appealing flavours Social media influencer partnerships Event sponsorship and lifestyle branding Targeting specific demographics and cultures Making vaping appear 'cool' and 'harmless'

Peer Pressure vs. Social Media Influence

{"left":"Direct peer pressure from friends\nWanting to fit in with social groups\nFear of missing out (FOMO)\nSeeing friends vape in person","right":"Social media posts normalizing vaping\nInfluencer endorsements and sponsorships\nViral vaping tricks and challenges\nOnline communities promoting vaping culture"}

Group Analysis Activity

Form groups of 3-4 students Analyse your assigned scenario or social media post Identify marketing tactics and peer influence strategies Record key points for 2-minute presentation Consider: What cultural messages are being sent?

Critical Analysis Framework

Building Personal Strategies

Question the source and motivation behind vaping content Recognize when you're being targeted by marketing Discuss concerning posts or pressure with trusted adults Support friends facing vaping pressure Remember: Your health decisions are yours to make

Success Criteria Review

'Critical thinking is not about being negative, but about being informed and making conscious choices based on evidence, not influence.' Can you identify marketing tactics used to promote vaping? Can you explain how peers and media shape vaping behaviours? Can you develop strategies to resist these influences?