Brainstorming Ideas

Overview

This 30-minute session is the second lesson in the "Mini Business Mavericks" unit for Year 7 students and aims to develop creative thinking and entrepreneurial skills. Students will learn how to identify market needs and gaps through collaborative brainstorming to generate innovative business product ideas.

National Curriculum Links

Key Stage 3 (GCSE preparatory stage) – Personal Finance and Business Understanding:

Pupils should be taught:
- How businesses operate and the role they play in meeting customer needs and wants.
- The process of identifying opportunities through market research and customer understanding.
- How to work creatively and collaboratively to generate and test ideas.

Learning Objectives:
By the end of the lesson, students will:

Understand how to identify needs and gaps in the market using creative thinking (NC KS3 Business - Enterprise and Entrepreneurship).
Apply brainstorming techniques to generate a range of feasible product ideas for mini businesses.
Collaborate effectively and communicate their ideas clearly.
Reflect on the challenges of creativity in business contexts.

Resources Needed

Whiteboard or large paper for mind mapping
Colourful sticky notes or index cards
Pens/pencils
Small timer or stopwatch
“Market Needs” prompt sheet (examples of everyday problems/opportunities)
Student mini notebooks or sketchpads

Lesson Structure

Starter (5 mins)

Engage: Begin with a quick imagination warm-up. Ask: “If you could invent anything to solve a problem you face every day, what would it be and why?”
Encourage one or two quick student responses to set a creative mindset.
Explain that entrepreneurs often start by spotting small problems or unmet needs they want to solve.

Main Activities (20 mins)

1. Identifying Needs & Gaps (5 mins)

Introduce the concept of “market needs” and “market gaps”.
Use the “Market Needs” prompt sheet with brief example situations (e.g. “Busy students need healthier snacks at school.”)
Discuss how noticing these gaps can lead to good business ideas.

2. Brainstorming Session (10 mins)

Task: Students will independently brainstorm at least 5 product ideas that address any market need or gap they choose.
Use colourful sticky notes for each idea. Encourage creative, unusual suggestions—no idea is too “out there.”
Set a timer for 10 minutes to keep energy high and focused.
Teacher circulates, encouraging elaboration and positive feedback.

3. Sharing & Group Mind Map (5 mins)

Students share their favourite idea aloud.
Collect ideas on a large whiteboard or paper, organising by themes or needs identified.
Discuss how some ideas solve problems creatively and others could be developed further.

Plenary (5 mins)

Reflect as a class: “What made some ideas stand out? How did thinking about others’ needs help?”
Ask students to write one sentence in their notebooks on: “What have I learned today about starting a business?”
Highlight that recognising customer needs is the first step in entrepreneurship.

Assessment for Learning

Informal assessment through observation of participation during brainstorming and group sharing.
Review of students’ sentence reflections in plenary to check understanding of customer focus in business.
Teacher feedback on quality and creativity of ideas to guide next lesson.

Differentiation & Extension

For a one-to-one setting, encourage deep questioning to challenge assumptions behind each idea and explore potential customers
Extension: Ask student to start simple customer personas for their favourite idea to deepen market understanding.
Support: Use visual prompts or simple sentence starters for idea generation if needed.

Cross-Curricular Links

English: Developing clear communication and presentation skills.
PSHE: Encouraging self-confidence and valuing creativity.
ICT: Can use digital tools for mind mapping or idea recording in subsequent lessons.

This highly interactive and reflective lesson aims to instil the foundational skill of spotting business opportunities, combining creativity with practical thinking aligned to the National Curriculum for England and geared towards empowering young entrepreneurs.

Teaching Instructions