Money and Marketing

Lesson 3: Money Matters – Costs, Pricing, and Profit

We Are Learning To (WALT)

• Understand key economic concepts like cost, profit, loss, expenses, revenue, receipt, and budget.
• Understand how prices are set to cover costs and make a profit.
• Calculate costs, selling prices, and expected profits.
• Practise handling money and understand what a “cash float” is.

Curriculum Links

• Mathematics and Statistics, Level 2: Financial mathematics – making amounts of money using notes and coins, solving problems involving purchases, calculating costs and change, budgeting, and using spreadsheets or tables to represent financial data.
• Economics Key Concepts: Understanding costs and profits in a business context.
• Key Competencies: Managing self (planning and budgeting), Participating and contributing (collaborative decision-making).

Success Criteria

• I can identify and explain business costs and profits.
• I can calculate product prices that cover costs and include a profit.
• I can handle money confidently using play money and understand the purpose of a cash float.
• I can record transactions simply and calculate expected profits.

Resources

• Play money (coins and notes).
• Worksheets with simple scenarios on costs and pricing.
• Whiteboard/chart for class discussion.
• Calculators or spreadsheets (optional).
• Props for simulating a market stall.

Lesson Outline (50 minutes)

Time	Activity
0–5 min	Warm-up: Quick discussion — What makes a business? What are costs and profits?
5–15 min	Introduction: Explain key terms—cost, price, profit, loss, receipt, cash float. Use real-life examples, e.g., buying materials for a craft.
15–25 min	Hands-on Activity: Students use play money to calculate costs for items to sell at the Christmas Market. Teach how to set selling price to include cost + profit.
25–35 min	Group Work: In pairs, design a simple product, assign costs, decide on price, and calculate possible profit. Record on simple tables or spreadsheets.
35–45 min	Role-play Game: Students practise handling money with a “cash float” for making sales and giving correct change. Use scenarios related to their market stalls.
45–50 min	Reflection and Sharing: Discuss how knowing cost and price helps business success. Recap key learning points. Assign extension/support tasks.

Extension Activities for Advanced Learners

• Use spreadsheets to record costs, revenue, and profits.
• Calculate profit margins as a percentage.
• Investigate discounts or sales and their effect on profit.

Support for Learners Needing Help

• Use visual aids and money grouping games.
• Work through one-step pricing and cost calculations with teacher/peer support.
• Use number lines or counters to help understand subtraction and addition of money.

Recommended Interactive Game Websites for Money Handling

• Maths Money Use - Shopping games with coins and notes.
• PBS Kids Money Games - Basic money handling and transactions.
• ABCya Money Games - Interactive money activities for practising amounts and change.

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Lesson 4: Marketing and Persuasion

We Are Learning To (WALT)

• Understand how advertising influences people's choices.
• Create promotional material for our Christmas Market using persuasive language and design elements.

Curriculum Links

• English, Level 2: Writing to persuade — introducing topics, stating opinions, using linking words (because, for example), and organising writing into paragraphs.
• Technology, Level 2: Developing brief, designing and making products for real-life markets.
• Key Competencies: Thinking (using language to persuade), Using language, symbols, and texts (creating promotional material), Participating and contributing (teamwork and communication).

Success Criteria

• I can explain how advertising can influence customers.
• I can write persuasive sentences to promote a product.
• I can design visual promotional material that attracts customers using pictures and words.
• I can work collaboratively to plan and create marketing resources.

Resources

• Examples of advertisements (posters, flyers).
• Paper, markers, coloured pencils, digital design tools (optional).
• Sentence starters and persuasive language examples.
• Templates for flyers or posters.
• Devices (tablets or computers) for digital design (if available).

Lesson Outline (50 minutes)

Time	Activity
0–10 min	Discussion and Exploration: What is advertising? Look at real-world examples and discuss what makes an ad attractive or persuasive. How does advertising influence us?
10–20 min	Brainstorming Session: What makes our Christmas Market products special? List features and benefits that can be highlighted in ads.
20–30 min	Language Focus: Introduce persuasive sentence starters: "Buy now because…", "This is the best…", "Don't miss out…". Practice writing short persuasive phrases individually or in pairs.
30–45 min	Creating Promotional Materials: In small groups, create posters or flyers for their Christmas Market product using persuasive language and appealing visuals. Encourage use of headings, bright colours, pictures.
45–50 min	Gallery Walk & Feedback: Groups display their work around the room. Students do a gallery walk, giving positive feedback and suggesting improvements.

Extension Activities for Advanced Learners

• Create a short video advertisement.
• Use digital tools to design professional-quality ads.
• Explore branding by creating logos and slogans.

Support for Learners Needing Help

• Use sentence frames and word banks.
• Pair with buddies for ideas and spelling support.
• Provide drawing templates and stickers for visual support.

Recommended Interactive Game Websites for Advertising and Persuasion

• BBC Bitesize Persuasion (simple interactive texts about persuasion).
• PBS Kids Design a Poster - Create posters with images and words.
• Fun Brain Ads Game - Understand how ads work to persuade.

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Notes for Teaching Style & Differentiation

• Use games and hands-on money handling to keep students engaged and concrete.
• Break tasks into small achievable steps.
• Encourage curiosity and sharing of ideas, reflecting collaborative and inclusive values from the New Zealand Curriculum.
• Align assessment with observations of practical money use, calculations, and oral/written persuasive language.

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This detailed plan aligns with the New Zealand Curriculum Refresh, supporting mathematics, English, and key competencies at Level 2, suitable for Years 5–6 students. It focuses on social and economic literacy through experiential learning, preparing students to run a real-life Christmas Market while linking with their upcoming school camp fundraising.

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If you want, I can also help with detailed worksheets or templates to support these lessons!