Product Insights

Year 10 Business: Marketing Mix – Product

Duration: 60 minutes
Class Size: 30 students
ESOL focus: Differentiated resources, English language development (reading, listening, writing, speaking), visual aids, and integration of Māori language and concepts
Cultural inclusion: Use photo-type images of diverse teenage female students (Myanmar, Japanese, Chinese, Colombian, Chin)
Curriculum link: Aligned with the New Zealand Curriculum (Social Sciences – Business Studies learning area) and referencing Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu for Māori perspective

Learning Objectives

By the end of this lesson, students will be able to:

Understand the concept of the Product element within the Marketing Mix in business contexts.
Identify and describe key features of products, including tangible and intangible characteristics.
Explain why the product is critical in meeting customer needs and business objectives.
Record comprehensive notes and examples in their exercise books.
Use and develop English language skills through targeted reading, writing, listening, and speaking activities focused on business vocabulary related to the product.
Respect and incorporate Māori concepts and language relevant to product marketing (up to 5 words), integrating local cultural knowledge as mandated in the NZ Curriculum.

Curriculum References

The New Zealand Curriculum (Social Sciences - Business Studies, Year 9-10):
- Students should understand economic concepts, including marketing strategies such as the marketing mix (“product”) to develop financial capability and entrepreneurial skills.
- Emphasis on effective communication including use of language, symbols, and texts (key competency: Using language, symbols and texts).
- Social Sciences Level 5: Understand how businesses meet customer needs through the marketing mix .
Key Competencies developed:
- Thinking: Analysing and understanding product features and customer needs.
- Using language, symbols and texts: Taking comprehensive notes and practising domain-specific vocabulary.
- Relating to others: Pair and group discussions supporting ESOL learners through peer interaction.
- Managing self: Organising notes and self-monitoring comprehension.
Māori Concept Integration: Connect marketing to Māori values of manaakitanga (care for customers), kaitiakitanga (guardianship of quality), and use the Māori language (kupumahi) for product-related terms, per Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu guidance .

Lesson Breakdown and Activities

Time	Activity	Description	ESOL Strategies	Resources
0-5 min	Warm-up & Acknowledgement	Begin with a pōwhiri style greeting to acknowledge students and incorporate Māori language: introduce 3 product-related kupu Māori (e.g., hua - product, painga - benefit, ratonga - service). Briefly explain their meaning.	Use visual flashcards with kupu Māori and English translations; pause for questions	Visual flashcards with Māori kupu and images of diverse students
5-15 min	Introduction to Product in Marketing Mix	Teacher-led explanation of the 'Product' in the marketing mix: definition, why it matters for a business and customers. Use simple, clear English supported by pictures of different product types (physical goods, services).	Speak clearly, use repetition and synonyms; provide a glossary handout of key terms	PowerPoint slides with images of diverse products (e.g., smartphone, food, hair salon), glossary handout
15-25 min	Video + Listening Activity	Play a short video illustrating different products and their features (accessible with subtitles). Students answer simple listening comprehension questions in pairs.	Paired discussion to support language; pre-teach key vocabulary	Video clip (approx. 5-7 mins), printed listening question sheet
25-35 min	Guided Note-taking and Examples	Teacher models note-taking on the board/slide: write down key notes about products, including product features, benefits, and examples (drawing from NZ market and global examples). Students copy and add to their exercise books.	Explicit teaching of note-taking structure; sentence starters provided for less confident writers	Notes template handout, board/slide notes
35-45 min	Group Activity: Product Classification	In groups of 4-5, students classify a mixed selection of products into categories (e.g., tangible/intangible, durable/consumable). Groups present one example to class using basic sentences.	Group work boosts speaking and listening, peer support for vocabulary use and comprehension	Sets of product image cards, classification worksheet
45-55 min	Writing Task – Product Description	Students individually write a short description of a product they like or know well, including features and why people might buy it. Scaffold with sentence frames for ESOL learners.	Individual writing practice with scaffolding and vocabulary prompts	Writing prompt sheet, vocabulary supports
55-60 min	Review and Reflection	Quick oral quiz using Kahoot or quiz cards about product attributes + vocabulary recap. Students reflect in pairs on what they learned today.	Recap in oral format; peer feedback; encourages speaking fluency	Kahoot quiz or printed quiz cards

Differentiation Strategies

ESOL Levels A0-A2 receive sentence starters, glossary of terms, visual supports, pair work, simplified language explanations.
Higher-level ESOL and native speakers encouraged to add more detailed examples and extend descriptions with reasons/effects.
Visual aids and videos to support comprehension for all learners.
Use of collaborative group work to scaffold language and content learning.

Assessment & Feedback

Formative assessment via observed participation in group work and class discussions.
Review of notes in exercise books for completeness and accuracy.
Writing task collected for teacher feedback focusing on business vocabulary and coherence of ideas.
Oral quiz results to check vocabulary and conceptual understanding.

Māori language and concepts incorporated

Use kupu Māori repeatedly (e.g., hua - product) including these in vocabulary handouts and oral practice.
Discuss the Māori value of manaakitanga (kindness/care) in relation to understanding customer needs through products.
Reference Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu as a framework for embedding Māori perspectives in business learning.

Resources Needed

PowerPoint with images and key points
Visual flashcards with Māori terms and images of products
Video clip with subtitles (about marketing or products)
Listening comprehension worksheet
Product image cards for group classification
Glossary handouts (English and Māori business terms)
Writing scaffold sheets

Summary

This lesson gives Year 10 students in New Zealand a well-rounded, culturally relevant introduction to the Marketing Mix element of Product with a strong emphasis on ESOL support and Māori integration in line with the New Zealand Curriculum. It balances teacher explanation, multimedia, practical tasks, and language development activities to develop both business knowledge and English proficiency in a 60-minute class.

If requested, I can produce detailed materials (e.g., slides, handouts) tailored to this plan.

References

New Zealand Curriculum (Social Sciences – Business Studies)
Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu (local Māori education framework reference)
ESOL strategies aligned with English language learning expectations in NZ schooling
Visual and multimedia aids for ESOL learners and marketing concepts 【YouTube references, noted by user upload】

Teaching Instructions