Market Research Evaluation and Māori Perspectives
Year 12 Business Studies Lesson 6: Critical Evaluation and Cultural Integration 60 minutes
Today's Learning Journey
Evaluate your market research processes Identify strengths and areas for improvement Integrate Māori business concepts into conclusions Develop improvement plans for future research Reflect on cultural perspectives in business
Reflection Starter: Your Research Journey
Think about your market research project Share with a partner: One thing that went really well One challenge you faced How did you overcome obstacles?
Evaluating Research: Key Questions
How effective were your data collection methods? Did your research question guide your process well? What ethical considerations did you encounter? How representative was your sample? What would you do differently next time?
Māori Business Concepts in Research
Whanaungatanga - building relationships with participants Manaakitanga - showing hospitality and care in research Whakapapa - understanding connections and context Tikanga - following appropriate protocols How do these values enhance business research?
Traditional vs. Māori-Informed Research Approaches
{"left":"Focus on data collection efficiency\nEmphasis on building genuine relationships\nStandardized survey methods\nCulturally appropriate consultation processes","right":"Individual participant responses\nUnderstanding community and whānau context\nQuick turnaround results\nRespectful timeline allowing for proper engagement"}
Revising Your Conclusions
Review your original research conclusions Consider: How could Māori business concepts strengthen your findings? Revise your conclusions to include: Cultural considerations Relationship-building insights Community impact perspectives Create an improvement plan for future research
Reflection and Moving Forward
'He aha te mea nui o te ao? He tangata, he tangata, he tangata.' 'What is the most important thing in the world? It is people, it is people, it is people.' How does this Māori whakatauki (proverb) relate to market research?