
New Zealand Media and Culture
Media Studies 91492 Exploring NZ Identity Through Media Year 13 - Term Introduction

WALT: We Are Learning To
Understand the key concepts of Media Studies 91492 Identify how New Zealand culture is represented in media Analyze the relationship between media and national identity Develop critical media literacy skills

Success Criteria
I can explain what Media Studies 91492 involves I can identify at least 3 ways NZ culture appears in media I can analyze how media shapes our understanding of NZ identity I can critically evaluate media representations

What is Media Studies?
Think about the media you consume daily How does it influence your view of New Zealand? What makes something 'uniquely Kiwi'?

Media Studies 91492 Overview
Analyze how media represents people, places, events, and ideas Examine the relationship between media and audiences Understand how media constructs meaning Focus on New Zealand contexts and perspectives

Traditional vs Digital Media in NZ
{"left":"Television - TVNZ, Three, Māori Television\nRadio - RNZ, commercial stations\nNewspapers - NZ Herald, Stuff, regional papers","right":"Social Media - TikTok, Instagram, YouTube\nStreaming - TVNZ OnDemand, ThreeNow\nPodcasts - RNZ podcasts, independent creators"}

What is New Zealand Culture?
Māori heritage and tikanga European colonial influence Pacific Island communities Asian migration and influence Rural vs urban experiences Outdoor lifestyle and environment

Media Representation Hunt
Find 3 examples of NZ culture in media from the past week Include different types of media (TV, social, print, etc.) Note: What aspects of NZ culture are shown? Consider: Who is represented? Who might be missing?

NZ Media Landscape Timeline

Media and Identity
'Media doesn't just reflect reality - it helps create our understanding of what reality is.'

How Media Represents NZ
Stereotypes - 'Clean, green' image, rugby culture Tourism promotion - Adventure and natural beauty News coverage - Focus on certain regions/communities Entertainment - Accents, humor, lifestyle choices International perception vs local reality

Critical Thinking Challenge
Why might some groups be underrepresented in NZ media? How does this affect our national identity? What are the consequences of limited representation?
4 more slides available after you open the deck.
Download all 16 slides