Stakeholders, Power, and Strategic Communication
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Stakeholders, Power, and Strategic Communication
Understanding influence and decision-making Developing effective action strategies Year 13 - Strategic Communication
Who Has Power? School Lunch Programme
Think about influencing your school's lunch programme Who actually has decision-making power? Brainstorm for 1 minute individually Then share your ideas with the class
Understanding Stakeholders
Stakeholders: Individuals or groups who have an interest in, influence over, or are affected by your action Everyone has different levels of power and influence Understanding stakeholders is key to successful change Not all stakeholders are equal in their ability to make decisions
Categories of Stakeholders
{"left":"Primary Stakeholders: Directly affected by the issue (e.g., students receiving school lunches)\nSecondary Stakeholders: Influence decisions or implementation (e.g., senior leadership, catering companies, Board)","right":"Wider Stakeholders: Have indirect interest (e.g., whānau, Ministry of Education, community groups)"}
Map Your Stakeholders
Complete the stakeholder analysis for your chosen action: My Action: ____________________ Primary stakeholders: (who is directly affected?) Secondary stakeholders: (who has decision-making power?) Wider stakeholders: (who has indirect influence?)
Values and Attitudes Drive Behavior
Stakeholders act according to their values and attitudes Values may include: cost efficiency, equity, cultural responsiveness, student voice, convenience, nutritional standards Different stakeholders prioritize different values Conflict often occurs when values clash Understanding values helps predict responses
Analyze Stakeholder Values
Choose two key stakeholders for your action For each stakeholder, consider: What values may influence them? How might these values support my action? How might these values create resistance? Move beyond 'they might disagree' to explaining WHY
Strategic Communication Planning
Different stakeholders require different communication approaches Consider: tone, medium, evidence, language, timing Students: informal, engaging, visual, relatable Leadership: formal, data-driven, concise Whānau: culturally respectful, inclusive, relationship-focused Board: evidence-based, linked to strategic goals