Researching MAC Birmingham Craft Business
Year 13 Business Studies Understanding Local Creative Enterprises 120-minute Research Session
Learning Objectives
Research local craft businesses effectively Identify variety of craft products and practices Explain how creative practices enhance customer engagement Plan a structured site visit with clear objectives Present findings using correct business vocabulary
What is MAC Birmingham?
Think about what you already know about local arts venues Consider what 'MAC' might stand for Why might craft businesses be important to Birmingham?
Key Business Vocabulary
Artisan - skilled craftsperson who makes products by hand Craftsmanship - quality of design and work shown in something made by hand Demonstration - showing how something is done Customer engagement - ways businesses interact with and involve customers Creative practices - artistic methods used to produce and display work
Research Task: Discovering MAC Birmingham
Work in pairs to research different craft areas Use provided tablets/laptops with guided websites Fill in research chart with images and keywords Focus areas: pottery, textiles, jewelry, visual arts Time limit: 30 minutes
Creative Practices at MAC Birmingham
{"left":"Live pottery demonstrations\nTextile weaving workshops\nJewelry making classes\nArtist-led gallery talks","right":"Interactive craft stations\nCustomer participation events\nArtisan meet-and-greets\nHands-on learning experiences"}
Planning Your Site Visit
What craft areas will you observe? How do artists interact with customers? What demonstration techniques are used? How is the space organized for engagement? What questions will you ask staff? How will you record your observations?
Reflection and Next Steps
"Creative businesses succeed when they connect artisans with customers through engaging experiences." Prepare your presentation using: • Visual aids and digital slides • Correct business vocabulary • Clear structure with sentence starters