Creative Advertising Exploration

Overview

Grade Level: 11th Grade
Subject: Art
Topic: Modes of Advertisement: Advantages and Disadvantages
Duration: 35 minutes
Curriculum Area: Visual Arts
Standards: This lesson aligns with the US Visual Arts Standards, focusing on understanding and creating art within real-world contexts (Anchor Standard #11: Relate artistic ideas and works with societal, cultural, and historical context to deepen understanding).

Objectives

1. Identify different modes of advertisement encountered in daily life.
2. Analyze the advantages and disadvantages of each mode.
3. Explore creative artistic strategies used within advertising.
4. Engage in an interactive activity to create a unique advertisement for a common product (Soda).

Materials

• Whiteboard and markers
• Projector and screen
• Examples of advertisements in different media forms (print, digital, TV, social media)
• Art supplies (markers, colored pencils, paper, magazines for collage)
• Handouts: Advantages and Disadvantages Chart

Lesson Plan

Introduction (5 minutes)

1. Start with a Discussion:

   • Ask: "What types of advertisements do you see every day?"
   • Briefly outline the five primary modes of advertisement: Print, Television, Radio, Digital, Outdoor (Billboards/Signs).
   • Write them on the whiteboard.

2. Set the Objective:

   • Explain that today, students will explore how art is used in various advertising mediums and consider the impact of each form.

Direct Instruction (10 minutes)

1. Present Advertisement Examples:

   • Show brief examples from each advertising mode using the projector. (Avoid playing full-length ads; keep it concise.)
   • Discuss the artistic elements, such as use of color, composition, and typography, in each ad.

2. Advantages and Disadvantages Discussion:

   • Distribute the handout titled "Advantages and Disadvantages Chart."
   • List one advantage and one disadvantage for each mode as a class on the whiteboard. For example:
     • Digital: Wide reach, but easy to overlook with ad-blockers.
     • Print: Tangible and lasting, but can be costly and less interactive.

3. Connect to Art:

   • Ask students how these artistic choices affect their perception of the product.

Activity: Create an Advertisement (15 minutes)

1. Group Activity Setup:

   • Divide the class into groups of 3-4.
   • Assign each group a mode of advertisement for their creative project.

2. Creative Task:

   • Each group will create an advertisement for a soda brand using their assigned mode.
   • Encourage creative expression while considering the inherent limitations and strengths of their mode.
   • Provide art supplies for visual ads or script templates for radio/TV spots.

3. Guidance:

   • Circulate the room, offering support, ensuring that students consider the effective use of artistic elements.

Conclusion and Sharing (5 minutes)

1. Gallery Walk:

   • If time allows, have groups briefly present their ad concept to the class.
   • Encourage constructive feedback, focusing on artistic choices and the potential impact on the audience.

2. Wrap-up Discussion:

   • Reflect on the experience: "What was challenging about creating an ad? What was enlightening about comparing modes?"
   • Reinforce how artistic skills significantly impact effective communication in advertising.

Assessment

• Formative: Monitor group discussions and participation during the activity.
• Summative: Review the group's final ad concept, focusing on creativity, use of artistic elements, and understanding of their mode's strengths and weaknesses.

Extension Activities

• Research Project: Have students find and present on the history of advertising techniques in one mode.
• Digital Portfolio: Encourage students to design a digital ad using graphic design software for further skill development.

This lesson plan not only introduces students to the art of advertising but also challenges them to think critically and creatively about how art impacts communication and consumer perception.