Marketing & Presenting

Lesson Overview

This is the final lesson (Lesson 5 of 5) of the "Young Entrepreneurs: Business Basics" unit designed for Year 1 students. In this 110-minute lesson for a small class of 10 students, learners will create a colourful promotional poster for their product and present their business ideas and prototypes to the class. Emphasis will be on understanding the importance of marketing and how it helps a business communicate its value to customers.

Curriculum Alignment (NSW Curriculum)

Learning Outcomes and Content

Economics and Business (Year 1) —
Students explore how businesses choose and promote products to meet customer needs.
Key learning focus:
- Introducing the concept of marketing and promotion of products.
- Recognising simple business ideas and communicating about a product.
- Sharing ideas clearly in a group setting.
Design and Technologies (Years K-2)
Students use materials and processes to create and present designed solutions.
English (Years K-2 Speaking and Listening)
Students use language to share information, describe ideas, and listen respectfully to peers.

This lesson develops skills referenced in the NSW Economics and Business syllabus for Year 1, including communicating business ideas and recognising the role of marketing for a business. It also aligns with Design and Technologies achievement standards for early years where students create and present designed solutions safely and creatively .

WALT (We Are Learning To)

Create a colourful and informative poster that promotes our product.
Present our ideas and prototypes clearly to our classmates.
Understand why marketing is important for a business.

Success Criteria

I can use pictures and words to create a poster that tells people about my product.
I can speak clearly to explain what my product is and why people might want it.
I can listen respectfully when my classmates present.
I can say one thing about why marketing helps a business.

Materials

Paper (A3 size recommended)
Colouring pencils, markers, crayons
Stickers and decorative craft supplies
Photos or drawings of their product/prototype
Example posters (visual aids)
Whiteboard or chart paper and markers
Timer or visual clock
Seating arranged for presentations

Lesson Activities & Timing

1. Introduction (15 minutes)

Welcome students and recap the previous lessons on their business ideas and prototypes.
Explain that today they will be marketers and presenters — they will create something to tell others about their product and share it.
Show examples of simple promotional posters for products (could be local kids’ products or familiar items like fruit or toys).
Discuss briefly: What is marketing? (Talking about your product so people want to buy it.)
Use a clear kid-friendly definition and support with pictures.
Link discussion to their prototype/product.

Differentiation: Use visual aids and gestures. For learners needing extra support, allow them to work with a peer or assistant during explanation.

2. Designing the Poster (35 minutes)

Students use A3 paper, colouring materials, and photos/drawings to create a promotional poster for their product.
Prompt them to include:
- Name of their product.
- Picture/drawing of their product.
- One or two words or simple sentences to say why people might want it (e.g., "Tasty", "Fun to play with", "Good for you").
Circulate around the room, supporting as required:
- Support early writers with scribing words.
- Encourage use of bright colours and big letters.
- Encourage creativity — stickers, colouring in, decorating.

Differentiation:

For advanced students: Include ‘tagline’ or a short slogan challenge.
For students needing support: Use template posters with fill-in-the-blank prompts.

3. Preparing for Presentations (15 minutes)

Explain that each student will get a turn to share their poster and explain their product.
Model a short presentation showing: poster, product prototype, and simple explanation.
Practise as a class with a volunteer student presenting (co-teacher or peer can support).
Teach simple presentation phrases such as:
"Hello, my product is called ______."
"It is good because ______."
"Thank you."

Differentiation:

Provide sentence starters or cue cards for supporting learners.
Use paired practice with a buddy for nervous students.

4. Presentations (35 minutes)

Each student presents to the class their poster and product prototype.
Encourage other students to listen quietly, clap kindly after each presentation, and ask one polite question or say one nice thing.
Teacher notes observations for assessment and encouragement.

Differentiation: Presentations can be one-on-one with teacher or in smaller groups if needed.

5. Reflection & Wrap-Up (10 minutes)

Gather students in a circle.
Reflect on how sharing their product felt.
Discuss why marketing with posters and talking helps a business.
Share one thing each student learned about marketing or presenting.
Compliment efforts and encourage them to be proud entrepreneurs.

Differentiation Strategies for Diverse Learners

Visual, verbal, and hands-on supports integrated throughout.
Flexible groupings—pairing stronger communicators with those needing support.
Provide alternative communication means (drawing, pointing, simple words).
Scaffold writing with sentence starters and scribing.
Use positive reinforcement and clear expectations.

Extension Activities for Advanced Learners

Create a second poster focusing on a different audience (e.g., parents, friends).
Develop a simple jingle or slogan to accompany the poster.
Use a digital tool (if available) to make an electronic version of the poster.
Explore simple concepts of pricing or packaging to add to their business understanding.

Assessment for Learning

Observe students' engagement and ability to create an informative poster.
Use a checklist to assess clarity in presentation (eye contact, speaking volume, simple explanations).
Listen to explanations to check understanding of marketing concepts.
Collect posters as a portfolio item demonstrating learning in the unit.

This lesson finalises the cycle of entrepreneurial learning with authentic, age-appropriate, and engaging tasks that nurture confidence in speaking, creativity in design, and foundational business awareness — all tightly aligned with NSW Curriculum standards for Year 1 Economics and Business, Design and Technologies, and English outcomes. It supports your small group thematic teaching approach with critical hands-on, communicative, and reflective learning experiences.

If you want, I can also provide differentiated lesson plans for Years 2 and 3 to run concurrently on the same theme, following your grouping strategy. Would you like that next?

Teaching Instructions