Analysing Business Ideas
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Analysing Business Ideas
Year 8 Business Studies Understanding Business Analysis Techniques 50 minutes
Learning Intentions
Understand and apply four key business analysis techniques Analyse business ideas using SWOT, PESTLE, and MOST frameworks Develop critical thinking and collaboration skills Learn how businesses respond to market opportunities and challenges
Curriculum Links
AC9HE8K02: How businesses adapt to market opportunities AC9HE8S03: Interpret data to identify business trends AC9HE8S05: Create explanations using business knowledge and concepts
Activity 1: Brainstorming Session
Business Idea: Local School Café Generate ideas about strengths and opportunities No wrong answers - all ideas welcome! Work together as a class
SWOT Analysis Framework
Strengths: Internal positive factors Weaknesses: Internal challenges to address Opportunities: External positive possibilities Threats: External risks and challenges
Activity 2: Complete SWOT Analysis
Work in groups of 5 students Use SWOT template handouts Apply to our school café business idea Think about internal and external factors
PESTLE Analysis Framework
Political: Government regulations and policies Economic: Income levels and economic conditions Social: Community trends and demographics Technological: Digital tools and innovations Legal: Laws and compliance requirements Environmental: Sustainability and waste policies
Activity 3: PESTLE Analysis
Explore external environmental factors Consider regulations affecting food businesses Think about technology like online ordering Discuss sustainability and waste policies
MOST Analysis Framework
Mission: Overall purpose and reason for existence Objectives: Specific, measurable goals to achieve Strategies: Broad approaches to reach objectives Tactics: Specific actions and implementation steps
Activity 4: MOST Analysis & Plenary
Define mission, objectives, strategies, and tactics Use insights from SWOT and PESTLE analyses Each group shares one key insight Reflect: How do these tools help businesses?