Marketing's Role in Business Success

Marketing's Role in Business Success

Year 11 Business Studies Understanding Business Functions Lesson 3 of 12

WALT & Success Criteria

We Are Learning To: Understand the marketing function within a business Success Criteria: • Explain the importance of marketing in business • Identify key marketing strategies • Participate in group discussions • Begin planning a marketing approach (extension)

Think & Share

Think of a product or service you recently bought Why did you choose it over other options? What influenced your decision?

What is Marketing?

Understanding customer needs and wants Promoting products and services effectively Building strong customer relationships Generating sales and profit for the business A critical business function alongside operations, finance, and HR

The 4 Ps of Marketing

Group Discussion Activity

Groups of 6 students Discuss these questions: • Why is marketing important for business success? • What marketing strategies do businesses use? • How do strategies appeal to different customers? Prepare to share key insights with the class

Marketing Strategies in Action

{"left":"Social media campaigns and influencer partnerships\nCompetitive pricing and discount strategies\nPremium branding and luxury positioning\nCustomer loyalty programs and rewards","right":"Product placement in movies and TV shows\nTargeted online advertising and data analytics\nCommunity sponsorship and local partnerships\nSeasonal promotions and limited-time offers"}

Extension Challenge

Create a simple marketing plan for a product of your choice Include: Target market, Pricing strategy, Promotion ideas, Distribution channels Work individually or in pairs Be creative and think like a marketer! Due next lesson for those who choose to complete it