Developing Creative Business Ideas
Year 11 Business Australian Curriculum v9 120 minutes
Learning Objectives
Generate and refine innovative business ideas through creative thinking Use relevant business terms: market, niche, competitive advantage Collaborate effectively to enhance and evaluate ideas Prepare preliminary plans for feasibility analysis
Australian Business Success Stories
Canva - solving design problems for everyone Atlassian - revolutionizing team collaboration software Afterpay - transforming payment solutions Guzman y Gomez - fast-casual Mexican food innovation
What Problems Do You Notice?
In your daily life, what frustrates you? What services or products could be improved? What gaps exist in your local community?
Individual Brainstorming Session
Use sticky notes or digital notes Think about market needs and gaps Consider: What problems can you solve? Who is your target customer? Generate as many ideas as possible - no filtering!
Creative Thinking Techniques
SCAMPER Method: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Rearrange Mind Mapping: Visual connections between ideas Problem-Solution Matching Customer Journey Thinking
Group Collaboration Time
Form groups of 4 students Share individual ideas within your group Select 1-2 most promising concepts Apply creative techniques to refine ideas Identify unique selling points (USPs) Complete the Business Idea worksheet
Developing Your Business Concept
{"left":"What problem does it solve?\nWho is your target market?\nWhat makes it unique?","right":"What resources do you need?\nHow will customers find you?\nWhat's your competitive advantage?"}
Presentation Preparation
Prepare a 2-minute group presentation Clearly explain your business idea Describe the problem you're solving Identify your target customers Highlight what makes you unique Be ready for questions and feedback
Feedback and Evaluation
Listen actively to each presentation Provide constructive feedback Focus on creativity and clarity Ask thoughtful questions Consider feasibility hints Celebrate innovative thinking
Preparing for Feasibility Analysis
Next step: analyzing if your idea can work Key questions to consider: Is there real demand for this product/service? What resources and skills are needed? What challenges might you face? How will you test your assumptions?
Reflection and Next Steps
"Innovation distinguishes between a leader and a follower." - Steve Jobs Today we generated creative business ideas Next lesson: feasibility analysis and market validation Continue thinking about your concepts between now and then