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Consumer Choices and Influences

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Consumer Choices and Influences

Shopping and advertising illustration

 Part 1: Understanding Consumers

1. What is a consumer?

Someone who makes products

Someone who buys goods and services

Someone who works in a shop

Someone who advertises products

2. Which of these are NEEDS? (Check all that apply)

Food and water

Designer sneakers

Shelter/housing

Video games

Clothing

Latest mobile phone

3. Circle the correct answer: A want is something that is _________ for survival.

necessary / not necessary

4. Give one example of a NEED and one example of a WANT:

Need: _______________________

Want: _______________________

 Part 2: Advertising Influences

5. Which advertising techniques are used to persuade consumers? (Check all that apply)

Catchy slogans

Celebrity endorsements

Jingles and music

Bright colours and images

Special offers and discounts

6. What influences might affect your choice when buying something?

Only the price

Advertising, price, friends' opinions, and trends

Only what your friends think

Only advertisements

7. Think of an advertisement you've seen recently. What persuasive technique did it use?
8. Why do companies use celebrity endorsements in their advertisements?

 Part 3: Inquiry and Analysis

9. Write an inquiry question about consumer choices that you would like to investigate:

Example: "Why do people choose certain brands over others?"

My question: ________________________________________________

10. Imagine you want to buy a new backpack for school. List three things that might influence your choice:

1. _________________________________________________

2. _________________________________________________

3. _________________________________________________

11. Explain how peer pressure might influence someone's consumer choices:
12. Home Learning Task: Find one advertisement at home (magazine, TV, online) and bring it to class. Write the product name here and one persuasive technique it uses:

Product: ____________________________________

Persuasive technique: ____________________________________

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