Name and Slogan

Overview

This 60-minute lesson is Lesson 3 of 6 in the unit Creating a T-Shirt Business. The focus is for Year 7-8 students in a Kura Kaupapa Māori setting to develop a unique business name and slogan that reflects Māori values and identity, ensuring strong connections to whānau, hapū, and iwi. The lesson encourages creativity grounded in tikanga and embraces the kaupapa Māori of the Kiingitanga and marae tikanga as core values.

This lesson plan aligns closely with Te Marautanga o Aotearoa and incorporates culturally responsive pedagogy, hands-on activities, and differentiated strategies to support diverse learners, including dyslexia-friendly approaches.

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Learning Objectives

By the end of this lesson, tamariki will be able to:

1. Create an original business name and slogan that reflects Māori values and identity.
   (Kaupapa Māori principles, ngā tikanga o te marae, and Kiingitanga influences)
2. Explain the importance of connection to community (whānau, hapū, iwi) in their business name and slogan.
3. Demonstrate creativity and communication skills by collaboratively sharing their business name and slogan.

Te Marautanga o Aotearoa references:

• Whanaungatanga: Strengthen relationships with people and place as part of identity and business (Social Sciences).
• Manaakitanga: Demonstrate care and respect in communicating business ideas (Personal and Social Capability).
• Mana Māori: Express pride in Māori identity and language (Te Reo Māori).
• Learning strand: Business Studies - understanding enterprises and how they reflect identity.
• Key competencies: Relating to others, Managing self, Thinking.

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Success Criteria

• I can design a business name that is unique and connected to my Māori identity and local community.
• I can write a simple slogan that is memorable and shows what my business stands for.
• I can talk about why my business name and slogan are important to my whānau and community.
• I work well with others to share and give feedback about business ideas.

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Resources

• Paper, coloured markers, crayons
• Printed templates for brainstorming (with clear headings and examples)
• Examples of Māori business names and slogans (simple, short)
• Whiteboard and markers
• Dyslexia-friendly reading materials (large font, clear spaces, visuals)
• Word banks of Māori values and words (with English translations)

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Lesson Structure

1. Karakia and Whakataukī (5 minutes)

• Begin with a karakia that invokes creativity and connection.
• Share the whakataukī:
  "He aha te mea nui o te ao? He tangata, he tangata, he tangata."
• Discuss briefly how the people and community are the heart of business.

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2. Introduction and Discussion (10 minutes)

Teacher explains:

• What is a business name? What is a slogan? Why are they important?
• Show examples of Māori business names and slogans reflecting iwi, haukāinga, or tikanga.
• Discuss how business names and slogans make connections to our identity and community.

Discussion prompts:

• What Māori values could we include? (e.g., manaakitanga, kaitiakitanga, whanaungatanga)
• How can our business name tell a story or represent our whenua or hapū?

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3. Brainstorming Activity (15 minutes)

Hands-on, collaborative activity:

• Students work individually or in pairs to brainstorm ideas for their t-shirt business name and slogan.
• Use templates prompting:
  • Māori words or symbols important to their whakapapa or whenua
  • Words that show what they want the business to represent
  • Catchy and memorable combinations
• Use word banks and Māori values lists to support vocabulary.
• Encourage drawing symbols or sketches of their ideas.

Differentiation:

• Provide extra scaffolding or word banks for students needing literacy support.
• Allow advanced learners to incorporate whakataukī or more complex imagery into slogan ideas.

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4. Sharing and Feedback (15 minutes)

• Each pair/group shares their business name and slogan with the class.
• Teacher and peers give positive, constructive feedback focusing on connection to Māori identity and community.
• Encourage use of te reo Māori to describe their ideas, with teacher support.

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5. Reflection and Karakia Whakamutunga (5 minutes)

• Students independently write a short sentence or draw about what their business name and slogan mean to their community.
• Close with a karakia that honours their creativity and connections.

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Differentiation Strategies

• Use dyslexia-friendly fonts and layouts on worksheets (e.g., OpenDyslexic, larger spacing).
• Pair students for peer support.
• Visual aids and bilingual word lists.
• Advanced learners extend by designing logos based on their name and slogan or considering future marketing ideas.
• Provide sentence starters for writing tasks.

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Extension Activities (for advanced learners)

• Create a simple logo or visual brand to complement their business name and slogan.
• Research a local Māori business and present how their name and slogan reflect Māori values and identity.
• Compose a whakataukī that could become the slogan for their business.

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Assessment

Formative assessment through:

• Observation of student participation and engagement in brainstorming and sharing.
• Checking the relevance and connection of their business name and slogan to Māori identity and community values through their explanations and reflections.

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Cultural and Pedagogical Notes

• Integrate tikanga Māori throughout the lesson (karakia, kawa of sharing, communal respect).
• Emphasise whanaungatanga through collaborative work.
• Foster manaakitanga in feedback and respectful listening.
• Link explicitly to local iwi or hapū stories or tikanga if possible, to deepen relevance.
• Focus on language as identity strengthening students’ confidence in te reo and tikanga.

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This lesson plan provides a culturally grounded, hands-on approach to business learning that honours Māori values as outlined in Te Marautanga o Aotearoa, supports diverse learners, and builds foundational entrepreneurial skills with strong community connections.,