Marketing Mix: Mastering the 4Ps
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Marketing Mix: Mastering the 4Ps
Year 11 NCEA Commerce Understanding the fundamentals of marketing strategy Building successful business foundations
WALT & Success Criteria
WALT: Understand the 4Ps of Marketing and their relevance to business success Success Criteria: • Clearly describe each of the 4Ps (Product, Price, Place, Promotion) in context • Demonstrate understanding by creating a visual poster that presents the 4Ps • Apply knowledge to real New Zealand business examples
What is the Marketing Mix?
The Marketing Mix is a framework businesses use to promote their products or services Also known as the '4Ps of Marketing' Essential tool for business success and customer satisfaction Helps businesses make strategic decisions about their offerings Used by companies worldwide, including successful NZ businesses
The 4Ps Explained
{"left":"PRODUCT: What you're selling - goods or services that meet customer needs\nPRICE: How much customers pay - must reflect value and cover costs","right":"PLACE: Where and how customers can buy - distribution channels and locations\nPROMOTION: How you tell customers about your product - advertising and communication"}
Think-Pair-Share: Kiwi Brand Examples
Work in pairs to identify the 4Ps for famous New Zealand brands Choose from: Whittaker's Chocolate, Allbirds Shoes, L&P Drink, or Icebreaker Clothing Discuss each P for your chosen brand: • What is their product? • How do they price it? • Where can you buy it? • How do they promote it? Be ready to share your ideas with the class!
Poster Creation Activity
Create a visual poster explaining the 4Ps for your chosen NZ business Work in small groups (3-4 students) Include images, keywords, and clear explanations Make it dyslexia-friendly: large fonts, bullet points, minimal text Use colors to highlight different Ps (e.g., red for Product, blue for Price) Time: 20 minutes
Gallery Walk & Peer Feedback
Display your posters around the classroom Walk around and view other groups' work Provide positive feedback and constructive suggestions Look for creative ways other groups explained the 4Ps Consider: What did you learn from other posters? Which examples were most effective and why?
Reflection & Extension
How do the 4Ps work together to create business success? Extension Activity for Advanced Learners: Develop a marketing plan for a hypothetical NZ-based product using all 4Ps Consider your target market and how each P supports your business goals Homework: Think about how marketing decisions influence your own purchasing choices