Media Studies 91492: An Introduction

Year 13 Media Studies Understanding Media in the Digital Age NCEA Level 3

WALT: We Are Learning To

Understand what Media Studies involves Identify different types of media texts Recognize the importance of media literacy Explore how media shapes our world

Success Criteria

I can define what media studies is I can identify at least 5 different media forms I can explain why media literacy matters I can give examples of how media influences society

What is Media?

Think about your last 24 hours How many different types of media did you encounter? Share with a partner and create a list

Defining Media Studies

The academic study of media and communication Examines how media texts are created Analyzes how audiences interpret messages Investigates media's impact on society and culture

Traditional vs Digital Media

{"left":"Newspapers and magazines\nTelevision and radio\nBooks and films\nBillboards and posters","right":"Social media platforms\nStreaming services\nPodcasts and blogs\nMobile apps and games"}

Media Mapping Activity

Work in groups of 3-4 Create a mind map of media in your life Categories: Entertainment, Information, Communication, Education Include both traditional and digital examples

The Media Triangle

TEXTS: What is the media product? AUDIENCES: Who consumes the media? INSTITUTIONS: Who creates and distributes media? These three elements are interconnected

Media Ownership in New Zealand

Media Literacy Quote

'The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent.' - Malcolm X

Why Media Literacy Matters

Helps identify bias and misinformation Develops critical thinking skills Enables informed citizenship Protects against manipulation Enhances creative expression

Media Influence Discussion

How has social media changed the way we communicate? Can you think of a time when media influenced your opinion? What responsibilities do media creators have?