Primary Research: Business Insights Uncovered
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Primary Research: Business Insights Uncovered
Year 11 Business Studies Understanding Primary Research Methods 60-minute lesson
WALT - We Are Learning To
Understand the purpose and role of primary research in business decision-making Conduct a simple primary research activity collaboratively Analyse and communicate research findings effectively
Success Criteria
Explain what primary research is and why it's important in business Work effectively in pairs to design and conduct primary research Collect data using survey or interview techniques Present findings through oral or visual formats
What Do You Think?
Why might a New Zealand business want to collect its own data instead of using existing information? Think about local businesses you know - what might they want to research?
What is Primary Research?
Data collected directly by the business for their specific needs First-hand information gathered through direct contact with people Examples: surveys, interviews, focus groups, observations Different from secondary research (using existing data from others)
Primary Research Methods in NZ Business
{"left":"Surveys - Written or online questionnaires to gather opinions and preferences\nInterviews - One-on-one conversations for detailed insights","right":"Focus Groups - Small group discussions about products or services\nObservations - Watching customer behavior in natural settings"}
Collaborative Research Activity
Work in pairs to design a 3-5 question survey Topic: Student spending habits or pricing preferences Conduct your survey with 5-10 other students or staff Record all responses clearly on your worksheet Time limit: 25 minutes
Analyzing Your Data
Count and tally your responses Look for patterns - what answers were most common? Calculate simple percentages if possible Consider creating a bar graph or pie chart to show results Think about what your findings tell you
Present Your Findings
Each pair shares their research results with the class Choose: oral presentation OR visual chart presentation Explain what you discovered and what it might mean for a business Extension: Suggest business actions based on your findings
Key Takeaway
Primary research gives businesses direct insights from their actual customers, helping them make better decisions about products, services, and pricing.