Audience and Tone Exploration
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Audience and Tone Exploration
Ferry crossing: one message, different audiences
The ferry is delayed by 20 minutes because strong winds have slowed boarding. Passengers should remain in the terminal and listen for updates. Aisha, the ferry’s communications presenter, has been asked to deliver a short announcement. Possible audiences include families travelling with young children, local harbour users, and a national radio audience.
Read the delivery style list
Use this list to compare possible delivery styles. The descriptions combine formality, energy, pace, word choice and expression. They are starting points, not fixed rules.
A. Formal and low-energy: measured pace; precise words; restrained expression.
B. Informal and high-energy: lively pace; conversational wording; animated expression.
C. Formal and high-energy: projected voice; clear structure; urgent but controlled emphasis.
D. Informal and low-energy: relaxed pace; familiar wording; warm, understated delivery.
Analyse and make choices
- A. Formal and low-energy
- B. Informal and high-energy
- C. Formal and high-energy
- D. Informal and low-energy
- 1. A national evening news report about the disruption
- 2. A direct announcement to families in the terminal
- 3. A safety update for harbour users during strong winds
- B
- A
- C
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