Understanding Aggregate Demand
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Understanding Aggregate Demand
The AD model
Aggregate demand is planned total spending on an economy’s final goods and services at different average price levels. In this worksheet, use AD = C + I + G + (X − M). C = household consumption; I = business investment; G = government spending on goods and services; X = exports; M = imports. Imports are subtracted because they are spending on overseas production, not domestic output.
- The purchase adds to C, but the imported value is included in M, so it does not directly add $1,000 to demand for New Zealand output.
- The purchase is investment because a laptop lasts more than one year.
- Imports are added to AD because they increase consumer choice.
- The purchase is government spending because it is recorded in national accounts.
Evidence from the fictional Kauri Quarter
The following figures are made up for this activity. They show changes in spending plans compared with the previous quarter; they are not official New Zealand statistics.
Component
Change
Local detail
C
−$2b
Households delay furniture and appliance purchases.
I
−$1b
Businesses postpone plans for new equipment.
G
+$0.5b
A public transport improvement begins.
X
+$1b
Overseas demand for local food products rises.
M
+$0.5b
Imports rise as households buy more overseas-made clothing.
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