Social Enterprise Business Models
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Social Enterprise Business Models
Case file: Second Spin
Second Spin is a fictional social enterprise in regional Victoria. It collects donated bicycles, repairs them and sells them at affordable prices. Its mission is to improve access to transport and reduce waste. The workshop employs people who have faced barriers to work, offering paid training and support. A local council pays Second Spin to run bicycle-repair sessions for young people. The enterprise is owned by its worker-members, who vote on major decisions. It uses sales income and council fees to pay wages, rent, parts and training costs. Any surplus is put back into supporting its mission. Last year it repaired 420 bikes, sold 300, and trained 12 people; 8 trainees moved into ongoing work. It faces irregular donations, competition from low-cost online sellers and rising parts costs.
Decode the business model
Use the case file to answer Questions 1–5.
- 1. Trading model
- 2. Employment/service model
- 3. Cooperative model
- 4. Hybrid model
- A. Members own and govern it for shared benefit.
- B. Earns income by selling goods or services to support its purpose.
- D. Directly provides jobs, training or services that address a need.
- C. Combines more than one model or income/activity stream.
- It sells repaired bicycles at affordable prices.
- It is owned by worker-members who vote.
- It is paid by the council to run repair sessions.
- It has a mission to reduce waste.
Test the trade-offs
Use evidence from the case file. A strong analysis considers both financial viability and social impact.
- It repaired 420 bikes.
- It trained 12 people, and 8 moved into ongoing work.
- It sold 300 bikes.
- It faced rising parts costs.
Design a stronger enterprise
Apply the ideas to a new Australian community challenge.
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