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Marketing Competitive Edge Strategies

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Marketing Competitive Edge Strategies

Marketing strategies illustration

📱 Part 1: Understanding Marketing Strategies

1. Which of the following is an example of digital marketing?

Newspaper advertisement

Social media campaign

Billboard on the highway

Radio commercial

2. What does "competitive edge" mean in business?

Having the cheapest prices

An advantage that helps a business stand out from competitors

Being located in the city centre

Having the most employees

3. Which Australian business uses strong branding as a competitive advantage?

Bunnings Warehouse

Woolworths

Qantas

All of the above

4. Select ALL the digital marketing strategies that businesses commonly use:

Instagram posts and stories

Email newsletters

Influencer partnerships

Search engine optimisation (SEO)

Television advertisements

🎯 Part 2: Analysing Marketing Strategies

5. Think of a popular Australian brand. Explain how they use branding to create a competitive edge.

Brand name: _________________________

6. Why is digital marketing becoming more important for businesses than traditional marketing methods?
7. Fill in the blanks using the words: customers, social media, competitive, branding

Effective _____________ helps businesses connect with their target _____________ and build loyalty. Using _____________ platforms gives companies a _____________ advantage by reaching audiences where they spend their time.

💡 Part 3: Create Your Own Marketing Strategy

8. You are launching a new Australian-made sports drink. Design a simple marketing strategy that uses both traditional and digital methods.

Product name: _________________________

Target audience: _________________________

Traditional marketing method:

Digital marketing method:

How will this strategy give you a competitive edge?

9. Extension Activity: Research an Australian business that successfully uses influencer marketing. Explain why this strategy works for them.

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