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Competitive Advantage Analysis
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Competitive Advantage Analysis
📚 Part 1: Understanding Competitive Advantage
1. What is competitive advantage?
When a business makes the most profit
When a business outperforms its competitors
When a business has the most employees
When a business has the lowest prices
2. Which of these are examples of competitive advantage? (Select all that apply)
Apple's innovative design and technology
McDonald's fast service and consistency
Having a large office building
Atlassian's user-friendly software solutions
3. Why is competitive advantage important for business success?
4. Complete the sentence: A business with competitive advantage can _________________ better than its rivals.
🏢 Part 2: Real-World Examples
5. Choose one Australian company you know. Explain what gives them a competitive advantage.
Company name: _________________________
6. Match each type of competitive advantage with its example:
Cost Leadership
Product Differentiation
Innovation
Customer Service
Tesla's electric vehicle technology
Kmart's low prices
Apple's unique design and features
Zappos' excellent customer support
7. How might a new café in your local area create competitive advantage? Give two specific strategies.
Strategy 1: ________________________________________________
Strategy 2: ________________________________________________
🎯 Part 3: Critical Thinking
8. Explain why having the lowest prices might be a risky competitive advantage strategy.
9. Extension Activity: Design a competitive advantage strategy for a new Australian business that helps the environment. Describe your business idea and explain how it would outperform competitors.
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