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Vaping Media Messages Analysis

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Vaping Media Messages Analysis

Read the made-up posts below, then investigate how each one tries to shape a choice. Vaping products are not for children. You do not need to share personal experiences; focus on the messages and how to find trustworthy help.

Two posts to investigate

Both examples are fictional and were created for this activity.

POST A — “CloudPop” A bright, colourful cartoon cloud and upbeat music frame this sponsored post. “Make every break exciting! Everyone’s talking about CloudPop.” A tiny note at the bottom says, “Paid promotion.” The post gives no health information.

POST B — “Pause and check” A plain public-health post says: “Vaping can expose your body to harmful substances, and nicotine can be addictive. Get health information from a trusted adult or a health professional.” It names no product and does not ask you to buy anything.

Spot the purpose and techniques

Use evidence from the fictional posts. A message can use persuasive techniques without telling the whole story.

1.Which post is more likely trying to promote a product? Choose one and name a clue that helped you decide.

2.In Post A, what might the bright cartoon and phrase “Everyone’s talking about” make a viewer think or feel?

3.What important information is missing from Post A? Choose the best answer.

Any explanation of possible health risks
The name of the fictional product
A bright colour
A claim that everyone uses it

4.Which statement best describes Post B?

It tries to sell a named product.
It gives a health warning and suggests checking with trusted people.
It proves every online health post is accurate.
It says vaping is harmless.

Check before you trust

Reliable health information should be checked, not accepted just because a post looks polished or confident.

5.Match each media clue with what it may suggest.

“Paid promotion”
“Everyone’s talking about it”
No health information in a product promotion
“Ask a health professional”

Popularity or peer-pressure appeal
A suggestion to check with a knowledgeable source
Important information may be left out
The post is sponsored

6.You want to check a claim about vaping. Which two sources are the best places to start?

A trusted adult and a health professional
An anonymous comment and a product advertisement
A rumour from a friend and a sponsored post
A video with no source and a popularity poll

7.True or false: A post with lots of likes is automatically reliable health advice.

TrueFalse

8.A friend shows you a post promoting vaping and asks what you think. Write a calm response that avoids arguing and suggests a safe next step.

9.Write two questions you could ask when you see a health message online. Include one question about who made it and one about the evidence.

10.Create a short, factual media-literacy message for children your age. It should remind readers to question vaping promotions and check health claims with a trusted source.