Key terms

persuasive writing
Writing that tries to change what a reader thinks or does.
opinion
What you believe, stated clearly and strongly.
reason
A point that answers the question why your opinion is right.
evidence
Facts, numbers or examples that back up a reason.
persuasive language
Strong verbs and questions that help convince your reader.
call to action
A closing sentence that asks the reader to do something.

Transcript

0:00

Want to change someone's mind? Maybe even your principal's? You can, with persuasive writing!

0:08

Every persuasive piece starts with your opinion, what you believe. Make it clear and strong, like this: Our school needs a longer lunchtime!

0:19

Next, give your reasons. They answer the question, why? Because we need time to run around. And because nobody should have to gobble their lunch.

0:31

Back up each reason with evidence, like facts, numbers or examples. In our class survey, twenty four out of twenty eight kids said they learn better after a run around.

0:45

Then add persuasive language. Pick strong verbs. A longer lunchtime doesn't just help us, it recharges us! And ask a question: wouldn't you rather have happy, focused students?

0:59

You can even paint a picture with the word imagine. Imagine a playground full of laughter, and a class that's calm and ready to learn.

1:09

Finally, a strong conclusion. Say your opinion again, then call your reader to action: Please give us a longer lunchtime, starting this term!

1:20

Now let's give a weak piece a makeover. Lunch should be longer because it is fun. Not very convincing, is it? Add a clear opinion, a reason, real evidence, and a call to action. Now that's persuasive!

1:39

So remember: state your opinion, back it up with reasons and evidence, and finish strong with a call to action. Now go and persuade someone!

Sources

Every fact in the video, and where it comes from.

  1. 1
    englishonline.tki.org.nz/English-Online/Planning-for-my-students-needs/…
    • Persuasive writing aims to convince the reader of a point of view, opinion or idea.
  2. 2
    twinkl.co.in/resource/level-2-writing-persuasive-writing-pl…
    • A common Year 3-4 (NZC Level 2) persuasive structure: introduction stating the position, reason paragraphs, conclusion.
  3. 3
    topteachingtasks.com
    • Year 4-6 (Te Mataiaho Phase 2) persuasive teaching covers opinion, fact vs opinion, and the structure of an argument.

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