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Audience-Focused Writing Ideas

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Audience-Focused Writing Ideas

Help plan a welcome guide for visitors coming to a marae. Think about who will read each piece, why it is being written, and what ideas and language will help the audience. You do not need to know any specific tikanga: use the information provided and show respect by encouraging visitors to follow their host’s guidance.

The situation

Ngaio is helping prepare a welcome guide for a group visiting a marae. The group includes Hana, who is visiting for the first time, and Charlotte, who is organising the visit. The guide needs to explain what visitors can expect and how they can show respect. The marae hosts will give the group specific instructions when they arrive.

1.In this task, what does “audience” mean? Choose the best answer.

The people who will read or hear the writing
The person who prints the guide
The list of topics in the guide
The place where the visit happens

2.Match each piece of writing with the audience it is most likely intended for.

A short welcome guide explaining what first-time visitors can expect
A message confirming transport and arrival time
A reflective account of what the group learned

The visit organiser
People interested in the visitors’ experience
Visitors coming to the marae

3.Choose the option that lists the three things Ngaio should decide before drafting the welcome guide.

Who will read it, what it needs to achieve, and what information those readers need
Which colour notebook Hana likes, how long the visit lasts, and who will print the guide
How many pages to fill, what font is fashionable, and whether every visitor already knows the protocols
What the visitors should think, what the hosts must say, and which details can be invented

4.Hana is nervous because this is her first marae visit. Which opening is most likely to suit her as the audience?

“Here’s a friendly guide to help you know what to expect. Your hosts will explain what to do when you arrive.”
“You should already know all the rules, so do not make mistakes.”
“Marae visits are complicated; just copy what everyone else does.”
“This visit is not important, so there is no need to prepare.”

5.Ngaio’s draft says, “Be respectful.” Rewrite this advice as one useful, welcoming sentence for first-time visitors. Do not invent a specific marae rule; refer readers to their hosts for guidance.

6.List at least four useful topics Ngaio could include to help first-time visitors prepare. Keep each idea relevant to the visitors’ needs.

7.Put these parts of the welcome guide into a helpful order: practical preparation; friendly opening; what to expect on arrival; respectful closing reminder.

8.Write an opening sentence for the welcome guide that suits first-time visitors and makes them feel prepared to read on.

9.Charlotte now needs a brief message to the visit organiser confirming that the group has received the guide. Write one or two sentences. Use a suitable tone and include a clear detail or request.

10.A draft guide uses unfamiliar specialist terms without explaining them. Name one change Ngaio could make for first-time visitors, and explain why it would help.