Marketing Mix: Product Focus

Name:

Date:

Photo-type image of diverse teenage female students (Myanmar, Japanese, Chinese, Colombian, Chin)

📚 Part 1: Multiple Choice & Matching

1. Which best describes a product in the marketing mix?

Only physical goods sold in shops

Goods or services offered to meet customer needs

Only digital apps and online content

2. Which option is an example of an intangible product?

A smartphone

A haircut at a salon

A packet of biscuits

3. Select the Māori kupu (words) from the list below. (Check all that apply.)

hua

painga

whānau

ratonga

4. Match the product term (left) with the correct definition (right). Draw lines between columns.

A. Tangible

B. Consumable

C. Feature

D. Target customer

1. A person or group most likely to buy the product

2. A physical product you can touch

3. A product used up quickly (e.g., food)

4. A specific attribute or benefit of a product

✏️ Part 2: Short Answers & Creative Activity

5. Describe one tangible product you use regularly. List three key features (short phrases).

6. Write a short product description (3–5 sentences). Use one Māori kupu below in your paragraph: hua (product), painga (benefit), ratonga (service), manaakitanga (care), kaitiakitanga (guardianship).

Sentence starter: This product is _______. Key features include _______. People buy it because _______. I show manaakitanga/kaitiakitanga by _______.

7. Sketch a simple product idea and label two features. Under the sketch, write the target customer and one way the product shows manaakitanga or kaitiakitanga.

8. Teacher resources & sources (for reference): list the main curriculum and cultural sources used for these activities.

- New Zealand Curriculum: Social Sciences – Business Studies, Level 5.
- Ngā Kawatau me ngā Tūmanakotanga o Te Tauihu (for Māori perspectives).
- ESOL teaching strategies: scaffolded sentence frames and visual aids (adapted from mainstream ESOL practice).
- Classroom activity ideas adapted from common marketing education resources and NZ classroom practice.