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Persuasive Product Advertisement Writing
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Persuasive Product Advertisement Writing
📺 Part 1: Understanding Persuasive Advertising
1. What is the main purpose of a persuasive advertisement?
To entertain people with funny stories
To inform people about random facts
To convince people to buy a product
To teach people new skills
2. Which language features make advertisements more persuasive? (Check all that apply)
Emotive words like "amazing" and "revolutionary"
Linking words like "because" and "for example"
Technical jargon that confuses readers
Clear reasons why the product is beneficial
3. Who might be the target audience for a "smartphone app that helps teenagers organise homework"?
Primary school children
Teenagers and their parents
Elderly people
Professional athletes
4. A good persuasive advertisement should have:
Only facts and no opinions
A clear opinion with supporting reasons
Very long paragraphs with complex words
No conclusion or call to action
✏️ Part 2: Planning Your Advertisement
5. Choose ONE product from the list below that you will advertise:
Eco-friendly drink bottle that keeps drinks cold for 24 hours
All-weather jacket for New Zealand's climate
Backpack with built-in solar panels
Healthy snack bars for busy students
Customised skateboard for beginners
6. Who is your target audience for this product?
7. List THREE key features or benefits of your chosen product:
a) _________________________________________________
b) _________________________________________________
c) _________________________________________________
8. Write THREE persuasive reasons why people should buy your product:
🎯 Part 3: Writing Your Advertisement
9. Write a catchy opening sentence that introduces your product and states your opinion:
10. Write your main persuasive paragraph using linking words (because, for example, also, furthermore) and emotive language:
11. Write a strong concluding sentence that encourages people to buy your product:
12. Circle the persuasive techniques you used in your advertisement:
Emotive language (exciting, amazing, incredible)
Linking words to connect ideas
Clear reasons with examples
Appeal to audience needs
Strong call to action
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