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Persuasive Writing Marking Guide

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Persuasive Writing Marking Guide

Persuasive writing illustration

📊 Assessment Criteria and Weightings

1. Language (30%)

How effectively does the writer use persuasive language techniques?

Excellent use of emotive language, rhetorical questions, and persuasive devices

Good use of some persuasive techniques with clear intent

Basic persuasive language with limited effectiveness

Minimal or ineffective use of persuasive techniques

2. Ideas and Evidence (25%)

How well developed and supported are the writer's arguments?

Clear, well-developed ideas with strong, relevant evidence

Good ideas with adequate supporting evidence

Basic ideas with some evidence provided

Weak ideas with little or no supporting evidence

3. Purpose and Audience (20%)

How well does the writing address its intended purpose and audience?

Clear understanding of purpose with appropriate tone for audience

Good awareness of purpose and audience needs

Basic understanding with some appropriate choices

Limited awareness of purpose or audience

4. Structure (15%)

How well organised and coherent is the writing?

Clear introduction, logical progression, strong conclusion

Well-organised with good flow between ideas

Basic structure with some logical organisation

Poor structure with unclear organisation

5. Grammar, Punctuation and Vocabulary (10%)

How accurate and appropriate is the technical writing?

Consistently accurate with sophisticated vocabulary

Mostly accurate with good vocabulary choices

Generally accurate with appropriate vocabulary

Frequent errors that impede understanding

🧮 Calculating the Final Mark

6. Understanding Weightings:

Each criterion contributes differently to the final mark. Complete the calculation:

Language score: ____/10 × 30% = ____

Ideas and Evidence score: ____/10 × 25% = ____

Purpose and Audience score: ____/10 × 20% = ____

Structure score: ____/10 × 15% = ____

Grammar, Punctuation and Vocabulary score: ____/10 × 10% = ____

Total Weighted Score: ____/10

7. Why are the criteria weighted differently?
8. Teacher Comments:

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