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Persuasive Writing Techniques

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Persuasive Writing Techniques

Persuasive writing illustration

🍬 Part 1: Identifying Persuasive Techniques

1. Read this Halloween candy advertisement: "Don't settle for ordinary! Chocolate Blast bars are the ULTIMATE Halloween treat that will make your night unforgettable. With 50% more chocolate than leading brands, why would you choose anything else? Join thousands of happy customers who agree - Chocolate Blast is simply the best!"

Which persuasive techniques are used in this advert? Tick all that apply:

Emotive language (words that create feelings)

Rhetorical questions (questions that don't need answers)

Facts and statistics (numbers and data)

Direct address (speaking directly to the reader)

Repetition (repeating words or ideas)

2. Which of these is the BEST example of emotive language?

"This chocolate bar costs $2.50"

"Experience the magical taste sensation that will delight your senses"

"The chocolate bar is 50 grams"

"Available in shops nationwide"

3. A rhetorical question is used to:

Get information from the reader

Make the reader think and agree with your point

Confuse the audience

End the advertisement

4. Write an example of direct address that could be used in a candy advertisement:

✏️ Part 2: Planning Your Persuasive Blurb

5. Choose your favourite Halloween candy and complete this planning template:

My chosen candy: ________________________

My opinion statement: ________________________ is the best Halloween candy because ________________________

Reason 1 with persuasive technique:

Reason 2 with persuasive technique:

Concluding sentence to persuade your audience:

6. Write your persuasive blurb using your plan above. Include at least THREE different persuasive techniques:

🎯 Part 3: Reflection and Analysis

7. Which persuasive techniques did you use in your blurb? Tick all that apply:

Emotive language

Rhetorical questions

Facts and statistics

Direct address

Repetition

Other: ________________

8. Why do you think persuasive writing is important in everyday life? Give one example:

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