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Persuasive Writing Techniques
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Persuasive Writing Techniques
Explore how persuasive writing works, then plan and write a short persuasive blurb. Use the examples to identify techniques and try some of your own.
Spot the persuasive techniques
Read this short advert, then answer the questions.
1.“Make movie night unforgettable with Moonbeam Bites! Each pack has 12 delicious bites. Why choose a boring snack when you could share a little joy? You deserve a treat that makes every moment sparkle. Join thousands of snack-lovers who have made Moonbeam Bites their favourite!” Which techniques appear in this advert? Select all that apply.
- Emotive language
- Rhetorical question
- Facts or statistics
- Direct address
- Repetition
2.Which line uses emotive language most clearly?
- The lunchbox weighs 320 grams.
- Discover a comforting, golden snack that brightens your day.
- The snack is sold in four flavours.
- The packet contains six biscuits.
3.What is a rhetorical question most likely to do in a persuasive text?
- Request information that the writer needs
- Encourage readers to consider a point without expecting a spoken reply
- Provide evidence that a claim is true
- Tell readers how to spell a key word
4.Write one sentence using direct address to persuade someone to try a new fruit smoothie.
Plan and write a persuasive blurb
Choose a snack or treat to promote. Make your claims believable and aim your writing at a clear audience.
5.Plan your blurb: name the snack, state your opinion about it, give two persuasive reasons (use a technique in each), and draft a closing sentence that encourages your audience to act.
6.Use your plan to write a persuasive blurb of about five to seven sentences. Include at least three different persuasive techniques, such as emotive language, a rhetorical question, a fact or statistic, direct address, or repetition.
Review your writing
Look back at the blurb you wrote.
7.Which techniques did you use in your own blurb? Select every technique that applies.
- Emotive language
- Rhetorical question
- Facts or statistics
- Direct address
- Repetition
- Another technique
8.Where might persuasive writing affect a choice people make in everyday life? Give one example and explain briefly.
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