EnglishFreePrintable

TV Advertisement Script Writing

A free english worksheet ready for your classroom. Open in Kuraplan to grab the print-ready PDF, customize it for your students, or generate a fresh version in seconds.

Download now

Name:Date:

TV Advertisement Script Writing

Aotearoa’s youth media festival is inviting Year 8 students to create a 30-second TV advertisement for a new product. Study the brief and sample, then plan and write your own script. You may invent a product or use the one in the brief. Make your claims believable: persuasive does not mean misleading.

The product brief

Product: SnapFresh, a reusable lunch kit with three leak-resistant compartments. It fits inside most school bags and is easy to wash. Target audience: students who want to carry lunch without food getting squashed or mixed together. Required message: show how the compartments help keep different foods separate. Do not claim that the kit keeps food cold or is completely leak-proof.

Read the sample

SFX: School bell rings. VOICEOVER: “Ever opened your bag to find your crackers sharing space with your apple?” A student opens a bag and lifts out the SnapFresh kit. STUDENT: “Not today!” They open the three compartments: crackers, apple slices and a sandwich are separate. VOICEOVER: “SnapFresh has three handy compartments, so your lunch stays organised. It fits in most school bags and is easy to wash.” STUDENT: “Sorted!” VOICEOVER: “Pack smarter with SnapFresh. Ask your local stockist about it today.”

1.In the sample, what is the advertisement mainly trying to persuade its audience to do?

Make a lunch at home
Find out about or buy the SnapFresh lunch kit
Wash their school bag
Eat more fruit

2.Copy the sample’s opening question. Explain briefly how it might catch the target audience’s attention.

3.Match each sample feature to its purpose.

“Not today!”
“three handy compartments”
“Ask your local stockist about it today.”

A call to action
A brief line spoken by the student
A specific product feature

4.Which statement about SnapFresh is supported by the product brief?

It keeps lunch cold all day.
It is guaranteed never to leak.
It has three compartments to help keep foods separate.
It fits every school bag.

5.Rewrite “This lunch kit is good” as a more persuasive, specific line using a supported product detail. Avoid making promises the brief does not support.

6.You are making a SnapFresh advertisement for students who often carry snacks and lunch in their school bags. Name one problem this audience might have and one detail from the brief that could help.

7.Write a one- or two-line opening for a SnapFresh ad. Use a question, a surprising moment or a sound effect to grab attention.

8.Write a TV advertisement script for SnapFresh. Include a hook, at least one spoken line, a visual or sound cue, two accurate benefits, and a clear call to action. Keep it concise enough to be spoken in about 30 seconds. Label speakers or cues so a production team can follow it.

9.Plan three shots for your advertisement: show what the viewer sees in each shot and add a short voiceover or sound cue. Use the boxes to sketch or write.

Shot 1: What does the viewer see or hear?

Shot 2: How does the product help?

Shot 3: What is the final message?

10.Read your script again. Write one phrase that persuades the audience, then name one change you made or would make to improve clarity, accuracy or impact.