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Audience and Persuasive Writing

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Audience and Persuasive Writing

Consider who you are trying to persuade and what matters to them. For open-ended writing tasks, answers will vary; sample answers are provided.

Understanding Your Audience

1.When planning a persuasive article, which consideration is most useful for deciding how to present your argument?
  • How to match the readers’ concerns and beliefs
  • How to include the longest possible words
  • How to make every paragraph the same length
  • How to use an identical style for all readers
2.A community group is asking the local council to add protected cycle lanes. Select all audiences who could help build support for this proposal.
  • People who cycle to work or study
  • Parents concerned about safe travel for children
  • Local health and environmental organisations
  • People with no interest in local transport
3.Match each audience to the tone most likely to suit it: teenagers; senior public servants; neighbourhood volunteers. Choose from conversational, formal and courteous but clear.
  • Teenagers
  • Senior public servants
  • Neighbourhood volunteers
  • Formal
  • Courteous but clear
  • Conversational

Tailoring Your Message

4.Write one persuasive appeal for each audience to encourage less single-use plastic. Link each appeal to something that audience may value.

Audience: Secondary students Appeal:

Audience: Café and shop owners Appeal:

Audience: Parents of young children Appeal:

5.Read this opinion: “A strict uniform policy leaves no room for students to show their individuality. Schools should let us make more choices about what we wear.” Who is the most likely intended audience?
6.Rewrite the uniform argument as a respectful, reasoned appeal to school leaders. Include a practical suggestion and one benefit for students or the school.

Create and Reflect

7.Choose one proposal: trial a four-day school week; build a local skate park; or keep phones away during family meals. Name two different audiences and write a persuasive paragraph of 4–6 sentences for each. Adapt your reasons and tone to suit each audience.

First audience and paragraph:

Second audience and paragraph:

8.Reflect on the two paragraphs you wrote. Explain one way that identifying your audience changed your choice of reasons, tone or evidence, and explain why that choice was suitable.

3 printable pages

  • Audience and Persuasive Writing, page 1 of 3: Understanding Your Audience

    Page 1

  • Audience and Persuasive Writing, page 2 of 3: Tailoring Your Message

    Page 2

  • Audience and Persuasive Writing, page 3 of 3: Create and Reflect

    Page 3

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