📊 Part 1: Understanding Market Research

1. What is market research?

A way to sell products to customers

The process of gathering information about consumer needs and preferences

A method to advertise products

A type of business loan

2. Which of these are types of primary market research? (Select all that apply)

Surveys

Focus groups

Government reports

Interviews

Existing company data

3. The main difference between surveys and focus groups is:

Surveys are cheaper than focus groups

Surveys collect data from many people, focus groups provide in-depth discussion with fewer people

Focus groups are always better than surveys

There is no difference between them

4. Fill in the blanks:

Market research helps businesses understand their _____________ and make better _____________ to gain a competitive _____________.

✏️ Part 2: Designing Research Methods

5. You want to research what features teenagers want in a new mobile phone app. Write TWO survey questions you could ask:

Survey Question 1:

Survey Question 2:

6. For the same mobile phone app research, write ONE focus group discussion prompt that would encourage detailed responses:

7. A local café wants to introduce new menu items. Explain which research method (survey or focus group) would be better and why:

8. List THREE ways that market research can help a business gain a competitive advantage:

1. _________________________________________________

2. _________________________________________________

3. _________________________________________________

🎯 Part 3: Real-World Application

9. Choose a product or service idea for teenagers. Design a simple market research plan:

Product/Service Idea: ________________________

Target Audience: ____________________________

Research Method(s) I would use:

Survey

Focus Group

Both

Explain your choice and what information you hope to gather:

Market Research Methods

Market Research Methods

📊 Part 1: Understanding Market Research

✏️ Part 2: Designing Research Methods

🎯 Part 3: Real-World Application

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