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Creating Brand Identity

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Creating Brand Identity

Brand identity elements illustration

🎯 WALT: We Are Learning To...

Understand the key elements of brand identity and explore how a strong brand connects with target customers

📋 Part 1: Brand Knowledge Check

1. Which of these is NOT a key element of brand identity?

Logo design

Colour palette

Product price

Brand values

2. Select all elements that make up a strong brand identity:

Typography (font style)

Brand voice and personality

Mission and values

Target customer profile

Office location

3. Why is understanding your target customer important for brand identity?

It helps set higher prices

It ensures the brand connects with the right audience

It makes the logo design easier

It reduces marketing costs

✏️ Part 2: Brand Analysis

4. Think of a well-known Australian brand (e.g., Vegemite, Qantas, Bunnings). Write the brand name and describe two elements of their brand identity:

Brand name: ___________________________

Element 1: ___________________________________________

Element 2: ___________________________________________

5. How does this brand connect with its target customers? Explain in 2-3 sentences:
6. Complete this sentence: A strong brand identity is important for business success because it helps to...

🎨 Part 3: Create Your Brand Concept

7. Design a brand identity for a new Australian business. Fill in the details below:

Business name: ___________________________

What does your business sell? ___________________________

Target customers (age, interests): ___________________________

Three brand values (what your business stands for):

1. ___________________________

2. ___________________________

3. ___________________________

Brand colours (choose 2-3 colours and explain why):

8. Sketch your logo idea in the box below:
9. Write a one-sentence mission statement for your brand:

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