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Identifying Persuasive Language
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Identifying Persuasive Language
Read each question carefully. For written responses, use evidence from the advertisement where asked. The final questions ask you to create your own persuasive sentences.
Recognising persuasive techniques
Identify the methods writers use to influence an audience.
1.Which sentence uses emotional appeal to influence its audience?
- The surf club opens at 7 am on Saturday.
- Imagine the heartbreak of a child missing out on a safe day at the beach.
- The club has four rescue boards.
- The sign is made from recycled plastic.
2.Why might a writer use words such as “we” and “our” in a persuasive message?
- To make the message sound like a list of instructions
- To suggest the audience is part of a shared group or responsibility
- To avoid giving any opinion
- To make the message harder to understand
3.Select every persuasive technique used in this sentence: “Shouldn’t we protect our coastline? Every family deserves a clean, safe beach.”
- Rhetorical question
- Inclusive language
- Emotional appeal
- A list of statistics
4.Complete the definition: Persuasive language is used to influence an audience’s thoughts, feelings or .
Analysing a persuasive text
Read the advertisement, then answer the questions.
Could your weekend be the moment that saves a life? Join the volunteers at Seabright Surf Club and learn practical skills that make a real difference. Our friendly team looks out for every beachgoer, and your help could give families greater confidence by the water. Don’t wait for someone else to step forward—come along to our open afternoon this Sunday and discover how rewarding it feels to be part of a safer coastline.
5.Find three words or phrases in the advertisement that appeal to the reader’s feelings. Explain briefly what feelings each might create.
6.Quote one example of inclusive language from the advertisement and explain how it could influence a potential volunteer.
7.What rhetorical question appears in the advertisement? How might it draw the reader in?
8.Choose one persuasive technique from the advertisement. Explain how it might encourage someone to attend the open afternoon.
Create persuasive language
Use the techniques you have identified to write your own examples.
9.Write a sentence encouraging people to reduce plastic waste at the beach. Use emotional appeal and underline the words that create emotion.
10.Write a rhetorical question that might persuade someone to volunteer with a surf lifesaving club.
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