📱 Part 1: Understanding Social Context

1. What is social context in media?

The time and place where media is created

The conditions and circumstances affecting media production

Only the cultural beliefs of the creator

The technology used to create media

2. Which factors influence how media represents people and events? (Select all that apply)

Time period when created

Cultural values of society

Target audience

Creator's personal beliefs

Available technology

3. A news article about climate change written in 1990 would likely differ from one written in 2024 because:

Climate change wasn't real in 1990

Social awareness and scientific understanding have changed

Newspapers were better in 1990

Modern journalists are less skilled

4. How does social context affect audience perception?

Social context shapes audience perception by influencing _________________ and _________________ used in media texts, which then affects how audiences _________________ and _________________ to the message.

🎯 Part 2: Media Text Analysis

5. Choose a media text you know well (advertisement, news article, social media post, etc.). Identify its social context by completing the following:

Media text: _________________________________

When was it created? _________________________________

What social issues or values does it reflect?

6. Analyse how this social context influences the representation:

Who or what is being represented?

How might this representation be different if created in a different time or place?

7. What persuasive techniques are used to position the audience? Explain how these connect to the social context.

💭 Part 3: Critical Reflection

8. How does understanding social context help you become a more critical media consumer?

9. Extension Activity: Think of a current social issue. How might it be represented differently in media from three different countries or cultures? Explain your reasoning.