Target Audience Analysis

Name:

Date:

🎯 Part 1: Understanding Target Audiences

1. What is a target audience?

Everyone who might see an advertisement

A specific group of people a brand wants to reach

Only teenagers who buy products

People who work in advertising

2. Which characteristics do brands typically consider when targeting teenagers? (Select all that apply)

Age and interests

Social media habits

Values and lifestyle

Spending power

Favourite colours only

3. Why do brands create different messages for different target audiences?

4. Complete this sentence: "A persuasive message works best when it connects with the audience's _____________ and _____________."

📱 Part 2: Analysing Teen-Targeted Advertising

5. Think of a recent advertisement you've seen that was clearly aimed at teenagers. Describe the product and explain what made it obvious it was targeting teens.

6. List three persuasive techniques that brands commonly use to appeal to teenage audiences:

a) _________________________________

b) _________________________________

c) _________________________________

7. How might the same product (e.g., a mobile phone) be advertised differently to teenagers versus adults?

8. Which visual and language features are most effective for reaching teenage audiences?

Bright, bold colours and trendy fonts

Formal language and business imagery

Social media influencers and peer groups

Casual, conversational tone

Traditional family settings

✨ Part 3: Create Your Own Persuasive Message

9. Choose a product that would appeal to teenagers (e.g., headphones, clothing brand, gaming console, study app). Write the product name here:

Product: _________________________________

10. Create a persuasive tagline or short message (1-2 sentences) that would effectively target your teenage peers. Consider the language, tone, and appeal that would work best.

11. Explain why you chose this particular approach. What aspects of teenage interests, values, or behaviour does your message target?

12. Extension Challenge: How could you adapt your message for a different target audience (e.g., parents, young adults, seniors)? Write an alternative version below.