📚 Part 1: Understanding the Marketing Mix (4Ps)

Word bank: promotion, target market, price, place

When a business decides to sell their products online, they are making a decision about ___________. When they create a social media advertisement, this is an example of ___________. The amount customers pay is called the ___________. The specific group of customers they want to reach is their ___________.

✏️ Part 2: Real-World Application

Business name: _________________________

Which P are you describing? (circle one): Product Price Place Promotion

McDonald's:

Characteristic 1: _________________________

Characteristic 2: _________________________

A local kapa haka group offering performances:

Characteristic 1: _________________________

Characteristic 2: _________________________

🎯 Part 3: Extension Challenge

Product idea: ________________________________

Product: What makes your product special?

Price: How much will you charge and why?

Place: Where will customers buy it?

Promotion: How will you advertise it?