Marketing Mix Fundamentals
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Marketing Mix Fundamentals
📚 Part 1: Understanding the Marketing Mix (4Ps)
Word bank: promotion, target market, price, place
When a business decides to sell their products online, they are making a decision about ___________. When they create a social media advertisement, this is an example of ___________. The amount customers pay is called the ___________. The specific group of customers they want to reach is their ___________.
✏️ Part 2: Real-World Application
Business name: _________________________
Which P are you describing? (circle one): Product Price Place Promotion
McDonald's:
Characteristic 1: _________________________
Characteristic 2: _________________________
A local kapa haka group offering performances:
Characteristic 1: _________________________
Characteristic 2: _________________________
🎯 Part 3: Extension Challenge
Product idea: ________________________________
Product: What makes your product special?
Price: How much will you charge and why?
Place: Where will customers buy it?
Promotion: How will you advertise it?
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