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Persuasive Writing Rubric

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Persuasive Writing Rubric

Student writing persuasively

📝 Structure & Organisation (25 points)

Excellent (23-25 points)

Clear opening greeting and engaging hook

Two well-developed body paragraphs with strong arguments

Separate paragraph addressing opposing view

Strong conclusion reinforcing stance

Appropriate formal sign-off

Good (18-22 points)

Most structural elements present

Arguments are clear but may lack detail

Opposing view mentioned but not fully developed

Satisfactory (13-17 points)

Basic structure present

Some arguments provided

Limited organisation

Needs Improvement (0-12 points)

Missing key structural elements

Poor organisation

Unclear arguments

🎯 Rhetorical Appeals & Counter-Argument (25 points)

Excellent (23-25 points)

Uses ethos (credibility/expertise)

Uses logos (facts, statistics, logical reasoning)

Uses pathos (emotional appeal)

Acknowledges opposing view and explains why it's less convincing

Good (18-22 points)

Uses 2-3 rhetorical appeals effectively

Mentions opposing view with some explanation

Satisfactory (13-17 points)

Uses 1-2 rhetorical appeals

Basic acknowledgment of opposing view

Needs Improvement (0-12 points)

Limited or no use of rhetorical appeals

No opposing viewpoint addressed

🎩 Formal Tone & Language (25 points)

Excellent (23-25 points)

No slang; polite and respectful throughout

Complete sentences with correct punctuation

Effective use of persuasive transitional phrases

Maintains formal tone consistently

Good (18-22 points)

Mostly formal with minor lapses

Some persuasive transitions used

Generally correct punctuation

Satisfactory (13-17 points)

Attempts formal tone

Some informal language present

Basic sentence structure

Word Count & Overall Quality (25 points)

Target: 250-350 words

Total Score: _____ / 100
Grade: _____
Teacher Comments:

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