Advertising Pitch Scaffold

Name:

Date:

🎯 Part 1: Analysing Persuasive Techniques

1. Watch the advertising pitch example. Which persuasive techniques did you identify? (Tick all that apply)

Emotional appeal

Rhetorical questions

Repetition of key words

Strong call to action

Expert opinion/testimonials

Visual imagery

2. What was the most effective element of the pitch? Why?

3. How did the presenter grab the audience's attention at the beginning?

📝 Part 2: Planning Your Advertising Pitch

4. What product or service will you advertise?

Product/Service: _________________________________

5. Write your opening hook (How will you grab attention?):

6. List three key features of your product/service:

Feature 1:

Feature 2:

Feature 3:

7. What benefits will customers gain? (How will it improve their life?)

8. Write your call to action (What do you want the audience to do?):

🎨 Part 3: Language and Visual Features

9. Choose three persuasive language techniques you will use in your pitch:

Emotive language (exciting, amazing, incredible)

Direct address ("You will love...")

Rhetorical questions

Repetition for emphasis

Statistics or facts

Comparisons with competitors

10. Describe the visual elements you will include in your Google Slides presentation:

Images:

Colours:

Font style:

Other visual features:

11. Draft one persuasive sentence that combines emotive language with a benefit:

12. Extension Activity: Advanced learners can plan an interactive element for their digital pitch (audio, video, animation) or analyse a professional advertisement's rhetorical techniques.

Dyslexia-Friendly Tips: Use clear fonts like Arial or Calibri, size 12+. Consider using voice-to-text features in Google Slides. Ask for audio support if needed.

Success Criteria Checklist: ✓ Identified persuasive techniques ✓ Organised content logically ✓ Planned multimodal elements ✓ Used audience-appropriate language