Data Sources & Ethics
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Data Sources & Ethics
Case file: What do young people want?
A sports equipment company surveyed 40 people aged 12–15 who were leaving its shop in Hamilton. It asked, “Wouldn’t you rather spend your afternoons playing sport than sitting around?” Of the 40 people, 32 answered “yes”. The company published the claim: “80% of New Zealand teenagers want more sports activities.” It did not say how people were invited, whether anyone declined, or whether the answers were anonymous. The youth centre is considering using the claim to decide what activity to offer.
- Primary data, because the results contain numbers
- Secondary data, because another organisation collected and published it
- Neither; published data cannot be used
- Primary data, because the centre may use it to make a decision
- It is a leading question that suggests a preferred answer
- It asks about more than one year group
- It is a neutral question with no possible answer
- It gives too many response options
- How and where participants were selected
- The exact question and response options used
- The colours used in the company’s report
- The ages and locations represented in the sample
Plan an ethical survey
The youth centre wants better evidence before choosing an activity. Think about fairness, privacy and honest reporting.
- Secretly record conversations at the centre and count the answers
- Explain the survey’s purpose, make participation optional, and avoid collecting names unless needed
- Require every young person to answer and publish each person’s response
- Ask only the centre’s sports team and say the results represent everyone
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