
Business • 50 • 30 students • Created with AI following Aligned with Common Core State Standards
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This is lesson 3 of 17 in the unit "Entrepreneurial Pathways: A Journey". Lesson Title: Understanding Entrepreneurs: Real-Life Stories Lesson Description: Examine case studies of successful entrepreneurs like Lisa Jones and Russell. Discuss key attributes that led to their success.
Students analyze how real-life entrepreneur stories emphasize different details across mediums, then identify the central idea and how it develops. This lesson builds toward writing with evidence in later lessons of the unit “Entrepreneurial Pathways: A Journey.”
Students will be able to:
Students can:
0–5 min · Hook (Think-Pair-Share). Teacher displays two short prompts: “What makes an entrepreneur succeed?” and “How do we know?” Students think, then pair to list two possible attributes and one piece of evidence they would look for.
5–12 min · Model reading strategy (mini-lesson). Teacher introduces a simple three-step routine for informational text: find the central idea, track key details, and note the order of ideas (first, then, later) to see how connections are built. Students annotate one provided paragraph from a case study using sticky notes labeled Central idea, Key details, Connections.
12–27 min · Case study analysis: Lisa Jones (Text + organizer). Teacher distributes the Lisa Jones case study excerpt (print) and a short multimedia summary excerpt (audio or slide transcript) without showing both as “right/wrong,” only as two accounts. Students complete a comparison organizer:
27–40 min · Case study analysis: Russell (Second pass + emphasis comparison). Teacher assigns Russell case study materials in the opposite format order (students read the second account first for balance). Students repeat the organizer but add one extra box: “Different emphasized details mean the account may be prioritizing… (motivation, risk, timing, leadership, etc.).” Quick cold-calls ask: “Which detail changed or strengthened your central idea?” Students revise their central idea if needed.
40–47 min · Objective summary writing (quick product). Teacher provides a one-paragraph frame: “The central idea is… The text develops this by… First…, Next…, Finally…. This account shows that…” Students write a 6–8 sentence objective summary for one entrepreneur, including at least two specific details and one sentence explaining the order of ideas.
47–50 min · Exit ticket (Evidence check). Students answer:
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