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Advertising Pitch Scaffold

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Advertising Pitch Scaffold

You are preparing a 60–90 second advertising pitch for a new service: HarbourLink, a ferry-trip app that shows live departure times, accessible routes and nearby points of interest. Your audience is families and visitors planning a day out in Sydney. Read the sample pitch, analyse its techniques, then build your own pitch plan. Treat HarbourLink as a fictional service; do not invent statistics or claim it has been independently tested.

Read and investigate

Sample pitch: “Ever reached the wharf just as your ferry pulls away? With HarbourLink, you can check live departure times before you leave, find accessible routes and discover points of interest near your stop. No more guessing your way around a busy harbour—just a clearer plan for your day. Imagine spending less time wondering and more time exploring. Open HarbourLink before your next trip and make every crossing count.”

1.Which phrase in the sample pitch is a rhetorical question, and what audience problem does it highlight?

2.Match each quoted phrase to its persuasive technique.

“No more guessing”
“Imagine spending less time wondering and more time exploring”
“Open HarbourLink before your next trip”

Contrast
Call to action
Emotive language

3.How does the final sentence encourage action? Identify the words that make it a call to action.

4.Which statement is supported by the sample pitch? Choose one.

HarbourLink guarantees every ferry will arrive on time.
HarbourLink includes live departure times and accessible routes.
HarbourLink is free for every passenger.
HarbourLink has been tested by thousands of families.

Build your pitch plan

Keep your claims credible: use the supplied service details, and label any extra idea as a proposal rather than a proven fact.

5.Identify one specific audience for your pitch (for example, families with young children or visitors who need step-free access). What might this audience need from a ferry-trip app?

6.Write a one-sentence opening hook for your pitch. It must address your chosen audience or grab attention with a vivid situation.

7.Choose two HarbourLink features and explain one practical benefit for each.

8.Draft one persuasive sentence using direct address (“you” or “your”) and emotive language. Keep the promise realistic.

9.Write a call to action that tells the audience exactly what to do next.

10.Plan one visual for a single pitch slide. Describe what the audience would see and explain how it supports your message.

11.Put these pitch stages in the most effective order by writing 1–4: call to action; audience hook; benefits and features; closing image or memorable line.

12.Improve this unsupported claim so it is accurate and persuasive: “HarbourLink guarantees you will never miss a ferry.”