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Media Influence Vocabulary Match

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Media Influence Vocabulary Match

Match each term to the definition that best fits. Then answer the application questions using the media concepts in context.

Match the vocabulary

Write the correct definition letter beside each term.

1.Match each term on the left with one definition on the right.

Public relations (PR)
Narrative
Spin
Media influence
Persuasion
Public perception
Bias
Agenda-setting
Message framing
Transparency

F. A story or account that gives events a particular meaning
C. The way an audience generally regards an issue, person or organisation
D. The work of building and managing communication between an organisation and the public
J. Using reasons or appeals to encourage someone to think or act in a certain way
I. Giving some topics more attention, which can affect what the public sees as important
E. Openness about information, intentions and the way decisions are made
B. A preference for one viewpoint that can affect how information is selected or presented
A. Choosing details or language to guide how an audience interprets information
G. The ability of media to affect what people think, feel or do
H. Presenting information to make a particular interpretation seem more favourable

Use the vocabulary

Apply each term to the situations below. Explain your thinking clearly.

2.A company describes a new drink as “a refreshing boost for busy days” in its online advertisement. Which vocabulary term best describes the way this wording encourages people to buy the drink? Explain how the wording works.

3.A news site reports on a town’s new cycle lanes by focusing on reduced traffic noise, but does not include comments from people who oppose the plan. Which vocabulary term best describes this one-sided selection of viewpoints? Explain your choice.

4.A radio station repeatedly covers rising food prices, and listeners begin to regard the issue as one of the most important problems facing the country. Which vocabulary term best explains how the station’s coverage affected the issue’s prominence? Explain briefly.

5.A charity publishes a report explaining where its donations went and how it chose the projects it funded. Which vocabulary term does this action demonstrate? Give one reason for your answer.

6.A public transport agency responds to questions about a service change, explains the reasons for it and shares updates with local residents. Which vocabulary term best describes this communication work? Explain your answer.