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Voter Registration Campaign Materials

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Voter Registration Campaign Materials

You are helping a nonpartisan civic group create clear, trustworthy voter registration materials for first-time voters. Read the fictional state guide and campaign examples, then evaluate messages and draft an accurate outreach piece. Voter registration rules vary by state; use the guide below only for the fictional state of Franklin.

Franklin’s voter registration guide

Franklin is fictional. Its election office says: To register for state and federal elections, a person must be a U.S. citizen, a Franklin resident, and at least 18 by Election Day. A person who is 17 may register in advance if they will be 18 by Election Day. Registration can be completed online, by mail, or in person at a county election office. The regular deadline is 21 days before Election Day. A person who moves or changes their name should update their registration. Franklin does not require voters to join a political party. For current rules in a real state, voters should check that state’s official election website or contact its election office.

1.Sofia will turn 18 the day before Election Day. She is a U.S. citizen and a Franklin resident. Under the guide, can she register in advance?
  • Yes, because she will be 18 by Election Day and meets the other listed conditions.
  • No, because she must already be 18 on the day she registers.
  • No, because she must join a political party first.
  • Yes, but only if she registers at a polling place on Election Day.
2.Eli is a Franklin resident and U.S. citizen who is already 18. His friend says, “You have to register with a political party.” What does the Franklin guide say, and what should Eli do if he wants to confirm the rule for another state?
3.A registration flyer says, “Sign up by October 10!” but gives no year, state, or source. Identify two problems with this message and one change that would make it more trustworthy.

Campaign messages under the microscope

Read these fictional campaign statements. Neither statement is an official voter registration notice.

A. “Register today! Our candidate will fix every problem overnight. Don’t bother checking the details—just vote for change!”

B. “Our candidate proposes expanding evening bus service. The plan would add two routes and cost an estimated $1.2 million per year. Read the budget proposal at the county campaign forum website.”

4.Which statement gives voters more specific information they can check? Name one detail that makes it more verifiable, and explain why “fix every problem overnight” is a warning sign.
5.True or false: A catchy slogan is enough evidence to decide whether a candidate’s policy proposal is workable. Explain your choice.
6.Match each campaign material to the purpose it best serves.
  • A short slogan
  • A candidate’s policy summary
  • A QR code linking to an official election office
  • B. Helps an audience remember a central message
  • C. Provides concrete positions for voters to compare
  • A. Directs readers to detailed proposals and sources
7.Write a two-sentence, nonpartisan message for a first-time voter in fictional Franklin. Include one eligibility reminder from the guide and a trustworthy next step. Do not promise that the fictional rules apply in real states.
8.Plan a small campaign-material concept to encourage eligible young adults to check their registration. State the audience, give a brief headline, name one accurate action step, and identify one source or method for checking the rules. Keep the material nonpartisan.
9.A student says, “If a campaign flyer looks official, its registration deadline must be correct.” Explain why this reasoning is unreliable and give two checks a voter can make.

3 printable pages

  • Voter Registration Campaign Materials, page 1 of 3: Franklin’s voter registration guide

    Page 1

  • Voter Registration Campaign Materials, page 2 of 3: Campaign messages under the microscope

    Page 2

  • Voter Registration Campaign Materials, page 3 of 3: 7. Write a two-sentence, nonpartisan message for a first-time voter in fictional…

    Page 3

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