Persuasive Appeals Cards: Ethos, Pathos, Logos

About this printable

This resource is a single-page, cut-apart set of cards that define ethos, pathos, and logos and provide practical prompts: how to use each appeal, example sentence starters, and common purposes for each appeal. It's designed as a scaffolding tool to help students plan, analyse or improve persuasive writing and speeches. The cards are colour-coded (blue = ethos, red = pathos, green = logos) and include icons and checklists for quick reference.